Showing posts with label book promotion. Show all posts
Showing posts with label book promotion. Show all posts

Monday, January 11, 2010

Finding Your Books Audience With Audrey Heagney



I realize we have posted several interviews of late, but I truly believe this information will benefit our readers, and that’s what’s most important to this Blog editor.

I’d like to introduce you all to my “second cousin” of sort. Author Audrey Heagney is actually my mother’s first cousin. Audrey writes a regular column for the Portland Baptist Examiner. She has also written three non-fiction books and has one more on the way.

Carol Denbow: Welcome Audrey. I’m so glad you are here to share your writing and publishing experiences with us. What I’d really like to share with our readers is how you go about finding the audience for your books. I have watched you aggressively seek out your potential readers over the past few years and I am truly impressed with your desire to search in non-traditional areas. Your first book, The Five G’s Plus Two is a family history book based on raising a family on Christian values. So to start, would you consider the genre of this book to be autobiography, Christianity, or both?

Audrey Heagney: Hi Carol, thank you so much for having me. It is a pleasure and an opportunity to be interviewed by you.

Finding an audience for my book has been an interesting venture. Aside from family and friends, young parents are interested in the avenues we took in raising our family and the values we instilled in our children. Since the genre of this book touches on family and Christianity the audience seems more receptive.

Carol Denbow: When you first published this book, I recall your frustration with the “lack of sales” (I hear this complaint regularly). I also remember advising you to look “outside the box” for interested book buyers. So where did you attempt to find your audience to buy this book?

Audrey Heagney: People who knew our family, neighbors who have children and even some grandparents found the book as a value to share with their families. Church groups, a booth at a local festival and woman’s clubs plus book stores and libraries all offer an audience and sales for family adventures in print.

Carol Denbow: I see you have not relied solely on traditional book sellers. This is what I would like to see more authors do with their own books; look for their audience at in other places.

You recently released a new book, Something Old ‘n” Something New. Can you tell us a little about this book?

Audrey Heagney: In this book I talk about the conditions of our society that I recalled as a youngster and the opinions formed as I walked through my years. In doing so, I compare those years to where society has brought us today. I also relate my growth in the Christian way of life and the benefits I feel I have derived from that knowledge.

Carol Denbow: I know you had realized early on that book’s don’t sell themselves. So how did you go about establishing a reputation which would increase your Christian audience as well as gain more exposure for yourself as a Christian author?

Audrey Heagney: Several years ago I was asked to start a bereavement class in my church. I soon realized I could be more effective writing a monthly column on the subject—so I did. With this experience under my belt, I auditioned to write a column in the Portland Baptist Examiner and was immediately asked to join that staff. I do enjoy this assignment and find it broadens my writing base as well as offering more exposure for my work.

Carol Denbow: Audrey, we all learn over time that a positive reputation and good public exposure can help us sell books. It seems you have learned that lesson well! We would love to hear what’s next for Audrey Heagney.

Audrey Heagney: I’m so glad you asked as my next book is offering a lighter venue. Life does present laughter and joy and very often it is healthy to be able to laugh at ones’ self. The title of the book is ‘Ah, Fifty Years… of Marriage, That Is’ and speaks of the peaks and valleys found from being inexperienced in the institution of marriage and parenting.

Carol Denbow: For a viewer who might be interested in your books, or might like to visit your Website, Jesus In Our Daily Lives, what is that link to click on?

Audrey Heagney: http://www.freewebs.com/audreyheagney is my web site; Jesus In Our Daily Lives. Clicking onto the link, ‘books’ will bring you to the publications. Both books can also be found on Amazon and they can be ordered from Barnes & Nobel or Boarders.

Carol Denbow: I would like to suggest when stopping by Audrey’s Website, visitors click on to her Blog as well.

Thank you Audrey for being a guest on A Book Inside. If anyone would like to leave a comment, please do so below.

Audrey Heagney: Thank you, Carol. It is always a pleasure to visit with you and a real plus to be related to you!

Thanks for visiting A Book Inside Blog!

Saturday, July 4, 2009

Are You Expecting Too Much From Your New Release?

Written by Carol Denbow and Lillian Brummet

Often times when authors release their first new book they automatically assume that fame will come along freely with this special accomplishment. Unfortunately, they are most often surprised as well as disappointed with the reality of book publishing.

With over 300,000 new books released each year in the U.S. alone, the truth is, authors are likely to be buried and completely lost amongst the new title lists and their book sales typically within the 120 book sales average.

So what can a new author expect? Not much without a great, not just good, marketing plan. Authors need tools to climb above the competition and beat the odds.
One new marketing book I recommend is Purple Snowflake Marketing - How To Make Your Book Stand Out In A Crowd by authors Dave & Lillian Brummet.

This book is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With nineteen chapters and twenty-five appendices, this book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. Whether it is utilized by order of chapters or randomly at the reader's discretion the book is a marketing plan in itself. The book makes use of breaks and ample headings to break up the monotony of learning. Readers will find the multiple headings useful when they wish to refresh their memory on a particular aspect, and will feel encouraged to create a marketing plan that suits their unique situation. The book also provides over 900 resources – that will accelerate your marketing efforts far beyond your peers. Purple Snowflake Marketing provides reassurance to authors along with ample advice for avoiding pit-falls and setting a pace for marketing endeavors. This e-book was originally released in June 2007 and since then has made the recommended reading lists of more than a dozen writing courses. Authors of most genres will find this inspiring book an essential component for marketing their book. Visit www.brummet.ca/purple.html to learn more about this great new book.

I also recommend visitors click on over to Plain & Simple Books Blog at http://startabusiness101.blogspot.com/ and read the first post listed.

As authors, we all must learn how to effectively market our books if we want to stand out in this ocean of new releases and stay on top. Book writing is a business—treat it as such. If you have no business experience, I also strongly recommend reading, Are You Ready to Be Your Own Boss?Available through Amazon.com.

By the way, happy 4th of July everyone!

Friday, April 10, 2009

THE PROMOTIONAL EVENT FOR THE WRITING INDUSTRY IS BACK!


PROMO DAY makes its return in 2009 and promises to be the best yet. Mark your calendars for Saturday 9th May 2009!

An all day, online, international event for people in the writing industry packed full of tips and advice along with a variety of opportunities for writers, publishers, editors etc to promote their work and services. Readers are also welcome to drop in and get to know the authors better in the online chatroom, view the video trailers or read the sample chapters on site.

Founder and Organiser of the event, Jo Linsdell, had this to say “PROMO DAY came about because I was looking for opportunities to promote my books using the internet at little or no cost. After attending the Muse Online Writers Conference back in 2006, I searched the internet for similar events aimed at what to do after you’ve written the book and found none. I decided to fill the void and so PROMO DAY was born. PROMO DAY is a great opportunity to network with other members of the industry, take part in online workshops and promote and best of all it’s FREE."

New features for this year is the Official Blog for the event, http://promoday.blogspot.com, where everyone can keep up to date with new announcements and information regarding the event and the official PROMO DAY book, packed full of information and resources, which will be available to buy during and after the event.

Visit the website http://jolinsdell.tripod.com/promoday for more details of how you can be involved.

BE PART OF THE ACTION, BE PART OF PROMO DAY!