Saturday, July 4, 2009

Are You Expecting Too Much From Your New Release?

Written by Carol Denbow and Lillian Brummet

Often times when authors release their first new book they automatically assume that fame will come along freely with this special accomplishment. Unfortunately, they are most often surprised as well as disappointed with the reality of book publishing.

With over 300,000 new books released each year in the U.S. alone, the truth is, authors are likely to be buried and completely lost amongst the new title lists and their book sales typically within the 120 book sales average.

So what can a new author expect? Not much without a great, not just good, marketing plan. Authors need tools to climb above the competition and beat the odds.
One new marketing book I recommend is Purple Snowflake Marketing - How To Make Your Book Stand Out In A Crowd by authors Dave & Lillian Brummet.

This book is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With nineteen chapters and twenty-five appendices, this book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. Whether it is utilized by order of chapters or randomly at the reader's discretion the book is a marketing plan in itself. The book makes use of breaks and ample headings to break up the monotony of learning. Readers will find the multiple headings useful when they wish to refresh their memory on a particular aspect, and will feel encouraged to create a marketing plan that suits their unique situation. The book also provides over 900 resources – that will accelerate your marketing efforts far beyond your peers. Purple Snowflake Marketing provides reassurance to authors along with ample advice for avoiding pit-falls and setting a pace for marketing endeavors. This e-book was originally released in June 2007 and since then has made the recommended reading lists of more than a dozen writing courses. Authors of most genres will find this inspiring book an essential component for marketing their book. Visit to learn more about this great new book.

I also recommend visitors click on over to Plain & Simple Books Blog at and read the first post listed.

As authors, we all must learn how to effectively market our books if we want to stand out in this ocean of new releases and stay on top. Book writing is a business—treat it as such. If you have no business experience, I also strongly recommend reading, Are You Ready to Be Your Own Boss?Available through

By the way, happy 4th of July everyone!


L. Diane Wolfe said...

I will be seeking that book!

L. Diane Wolfe

Agha H Amin said...

great blog

Kathryn Magendie said...

So true about "expectations" versus "realities" -- Fortunately, I knew the realities so I could more realistically look at how my debut novel would do "out there ... " It's hard to balance working on the 2nd book due very soon with marketing the first one!

Joanne Olivieri said...

Thanks for the information and tips. Very useful post.

Warren Baldwin said...

Thanks. I just bought the e-book you recommended. Looks good.

Sharkbytes (TM) said...

The marketing is definitely the hard part!s

Michelle Chermaine Ramos said...

Thanks for providing a lot of great info!