Showing posts with label how to market your book for free. Show all posts
Showing posts with label how to market your book for free. Show all posts

Sunday, September 19, 2010

How to Promote Your Book Online

Since I’ve recently been on the topic of book promotion, I think I’ll go one more. It’s a trying ordeal to compose and publish a book, but selling it can be the biggest and most frustrating part of the journey. So I believe this topic to be the most relevant to authors, especially those newly published.

The key to selling books is exposure; if no one knows about your book, they won’t buy it. So how do we get noticed in this competitive field? Statistically, most books are not sold through traditional brick and mortar book stores. 52 percent of all book sold are sold via mail order, online, book clubs, discount stores, and nontraditional retail outlets. Since 2008, online sales have nearly doubled and are expected to increase steadily year after year.

Realizing this, I suggest authors focus on strengthening their online presence. Personally, I’ve been working this method of marketing for more than four years. Just for fun, Google me and see how much exposure I have accumulated—“Carol Denbow.” Now hold the chuckles, some of my search results are for recent news unrelated to books (I’m a golfer in a small town, always makes the news!). But for the most part, you’ll see a massive number of links to my books and marketing articles, interviews, etc.

I have found the best means to gain online exposure is through author interviews and submitting book related articles to article sites such as Amazines.com and EzineArticles.

Join sites like Author & Book Event Center or get in the “Author Spotlight” for great front page exposure.

The restaurant business is one of the toughest out there. Even as a competitive business (as we are), there is a saying amongst restaurant owners which is, “where there’s a restaurant, build another and they will come; ever heard the expression, “restaurant row?” Authorship is a tough business as well and we must work together. How about swapping author interviews on Blogs? I, as an author, will interview you this week on my Blog, and you interview me on your Blog next week. Surely you know an author with a Blog? No? Google one! Do the same with book reviews.

So with that in mind, I’d like to ask that all published authors add a comment to this post and tell us what your most successful marketing tool has been. Let’s share our ideas and get some books sold! Don't forget to leave a link to your Website or Blog!

Monday, January 11, 2010

Finding Your Books Audience With Audrey Heagney



I realize we have posted several interviews of late, but I truly believe this information will benefit our readers, and that’s what’s most important to this Blog editor.

I’d like to introduce you all to my “second cousin” of sort. Author Audrey Heagney is actually my mother’s first cousin. Audrey writes a regular column for the Portland Baptist Examiner. She has also written three non-fiction books and has one more on the way.

Carol Denbow: Welcome Audrey. I’m so glad you are here to share your writing and publishing experiences with us. What I’d really like to share with our readers is how you go about finding the audience for your books. I have watched you aggressively seek out your potential readers over the past few years and I am truly impressed with your desire to search in non-traditional areas. Your first book, The Five G’s Plus Two is a family history book based on raising a family on Christian values. So to start, would you consider the genre of this book to be autobiography, Christianity, or both?

Audrey Heagney: Hi Carol, thank you so much for having me. It is a pleasure and an opportunity to be interviewed by you.

Finding an audience for my book has been an interesting venture. Aside from family and friends, young parents are interested in the avenues we took in raising our family and the values we instilled in our children. Since the genre of this book touches on family and Christianity the audience seems more receptive.

Carol Denbow: When you first published this book, I recall your frustration with the “lack of sales” (I hear this complaint regularly). I also remember advising you to look “outside the box” for interested book buyers. So where did you attempt to find your audience to buy this book?

Audrey Heagney: People who knew our family, neighbors who have children and even some grandparents found the book as a value to share with their families. Church groups, a booth at a local festival and woman’s clubs plus book stores and libraries all offer an audience and sales for family adventures in print.

Carol Denbow: I see you have not relied solely on traditional book sellers. This is what I would like to see more authors do with their own books; look for their audience at in other places.

You recently released a new book, Something Old ‘n” Something New. Can you tell us a little about this book?

Audrey Heagney: In this book I talk about the conditions of our society that I recalled as a youngster and the opinions formed as I walked through my years. In doing so, I compare those years to where society has brought us today. I also relate my growth in the Christian way of life and the benefits I feel I have derived from that knowledge.

Carol Denbow: I know you had realized early on that book’s don’t sell themselves. So how did you go about establishing a reputation which would increase your Christian audience as well as gain more exposure for yourself as a Christian author?

Audrey Heagney: Several years ago I was asked to start a bereavement class in my church. I soon realized I could be more effective writing a monthly column on the subject—so I did. With this experience under my belt, I auditioned to write a column in the Portland Baptist Examiner and was immediately asked to join that staff. I do enjoy this assignment and find it broadens my writing base as well as offering more exposure for my work.

Carol Denbow: Audrey, we all learn over time that a positive reputation and good public exposure can help us sell books. It seems you have learned that lesson well! We would love to hear what’s next for Audrey Heagney.

Audrey Heagney: I’m so glad you asked as my next book is offering a lighter venue. Life does present laughter and joy and very often it is healthy to be able to laugh at ones’ self. The title of the book is ‘Ah, Fifty Years… of Marriage, That Is’ and speaks of the peaks and valleys found from being inexperienced in the institution of marriage and parenting.

Carol Denbow: For a viewer who might be interested in your books, or might like to visit your Website, Jesus In Our Daily Lives, what is that link to click on?

Audrey Heagney: http://www.freewebs.com/audreyheagney is my web site; Jesus In Our Daily Lives. Clicking onto the link, ‘books’ will bring you to the publications. Both books can also be found on Amazon and they can be ordered from Barnes & Nobel or Boarders.

Carol Denbow: I would like to suggest when stopping by Audrey’s Website, visitors click on to her Blog as well.

Thank you Audrey for being a guest on A Book Inside. If anyone would like to leave a comment, please do so below.

Audrey Heagney: Thank you, Carol. It is always a pleasure to visit with you and a real plus to be related to you!

Thanks for visiting A Book Inside Blog!

Sunday, November 1, 2009

A Couple Book Marketing Tips for my Blog Visitors

I wanted to share a couple good tips for authors who visit my Blog. My eyes are always open for opportunities to help you sell more books.

If you are a published author and would like an online interview on Susan Whitfield’s Blog at www.susanwhitfield.blogspot.com you can e-mail her at dwhitfield@nc.rr.com for more information.

Jo Linsdell may still be looking for guests as well. E-mail her at writersandauthors@yahoo.it.

A note regarding Amazon.com book listings…

If your book is listed with Amazon.com and you are not yet enrolled in their “Search Inside” the book program, read this message from Amazon.com;

“Submitting content for Search Inside the Book is now entirely electronic and physical book submissions are no longer accepted. For those not already uploading your books via PDF, we want to make this transition as simple as possible. Updated information is available at http://www.amazon.com/sitb-submission with links to our submission guidelines, instructions on how to request your PDF upload account (if you do not already have one) and contact information to address any outstanding issues related to Search Inside.”

This program is free for authors and definitely increases your chance of selling books.

Have a tip of your own? Please include it in the comments section below. Thank you!

Tuesday, October 20, 2009

100 Ways to Market Your Book for Free (or really cheap) is Available for Pre-Order!



After months of preparation, my newest release is finally available for pre-order! 100 Ways to Market Your Book for Free (or really cheap) is the first “living book” of its kind. What is a “living Book?” Read on.

This new e-book is continually updated by myself and its reading audience. When you order the book, you have the “eternal” option to help keep the content fresh and re-order the most recent copy any time you wish, for free! When you come upon a new free or cheap book marketing idea, simply e-mail the information to me and it will be added to the books content, along with a linked credit for the contribution directly to you (more free book promotion!). Unlike most other informational books, this one will never become outdated.

Many new authors are shocked at how few books they are able to sell once published. The expense of preparing a book for publication can be overwhelming and frustrating. No longer are traditional publishing houses willing to fork out the big bucks to pay for their authors’ book promotion. Self-published authors find themselves at a standstill when their profits on a single copy are minimal. With that said, can authors really afford the added expense of paid promotion? With as many 30 new books released each hour of every day in the United States alone, authors need an edge to compete. There are many methods of book marketing available to authors—many for free. Researching and locating those free resources takes time and energy. 100 Ways to Market Your Book for Free (or really cheap) will show you how to gain the edge in sales over most other books on the market—for free, or really cheap!

One of my favorite quotes:
"Many of life’s failures are people who did not realize how close they were to success when they gave up."
-Thomas Edison

Like many of my previously published e-books, this new and informative resource is available only through my Website. I maintain a tight budget on e-book publishing and that keeps the price very low ($6.95). So expect that the editing may be lacking of sort, the layout unperfected, and the cover “B” rated. But the content holds all the information you will need to successfully market and sell your books without financial burden.

The release date of November 1 gives authors the time needed to prepare for holiday book sales. All orders received before the official release date will be sent the e-book in PDF format to their email address no later than November 2. Click on to http://www.authorsbox.com/apps/webstore/ and scroll down the page to order 100 Ways to Market Your Book for Free (or really cheap).

If you have questions about the book, please feel free to e-mail me at caroldenbow@gmail.com