10 Things You Need to Know About Self-Publishing

Today’s authors have started to catch on to the fact that they no longer have to depend on and pay a third-party publisher to do the work that they can do themselves by self-publishing. Self-publishing is no piece of cake, but these books have all the potential to be best sellers and major moneymakers just like their commercially-published counterparts. Whether you’re sold on having endless artistic freedom or complete control over your work, self-publishing is a rewarding task and terrific option for authors who are willing to put in the extra effort. Here are 10 things you need to know about self-publishing:

1. You Need to Pick a Niche: It’s important to pick a well-defined niche for your book to guide you during the writing process and help determine your target audience. Niche books tend to do best, so it’s generally a good idea to write what about what you know and steer away from personal journals, emotional rants or niche topics that no one has heard of. Also, think about what your audience wants to read and what’s missing from your chosen niche. Once you determine this important information, you can better address the needs of your readers and niche market, as well as make a name for yourself.

2. Study Your Competition: Before you self-publish, it’s important to study, analyze and keep up with your competition. If you haven’t picked a niche for your book yet, but have a couple genres in mind, start your investigation by looking closely at these types of books and authors to compare and contrast. If you do your homework and stay on top of your competitors’ latest works, you’ll be able to bring something fresh and new to the table and hopefully stand out from the others.

3. You Are Your Own Editor: It’s important to remember that self-published authors are on their own for editing, unless you hire a professional editor, which can get expensive, fast. Proofreading and revising your own work is all part of the self-publishing process and is necessary to maintain full creative control of your book. If you’re taking the self-editing challenge, be sure to utilize the numerous editing resources available online, and try to get a second set of eyes to take a look.

4. Make Your Title Memorable: In order to stand out among the rest, you’ve got to make your book title unique and memorable. This is true for any book – self-published or not. A short, clever title is always preferable, but it should still be clear and relevant to your book.

5. Self-Publishing Includes Self-Promotion: If you don’t have a publishing company and literary agent to market your book for you, you’d better be ready to do it yourself. Self-published authors have to put themselves out there and take an aggressive approach to marketing if they actually want to sell their books. This includes promoting the book online, organizing book signings and sending complimentary review copies to newspapers and magazines. Essentially, you should eat, sleep and breathe your book so others will care about it as much as you.

6. Praise and Criticism Should Happen Naturally: As tempting as it is to ask friends and family to write positive reviews for you, whether they’ve read your book or not, authors should overcome this urge and let praise and criticism happen naturally. Fake or forced reviews are easy to spot, and it won’t help your image one bit. So, sit back and let unbiased readers praise your work or rip it to shreds. After all, isn’t criticism better than no attention at all?

7. A Literary Agent Isn’t Necessary: As much help as literary agents can be, they aren’t necessary for selling good books. If you’re dead set on self-publishing and reaping the benefits on your own, you probably don’t have much need or desire for a literary agent who works in mainstream publishing. Having an agent often defeats the purpose and personal benefits of self-publishing because you’ll no longer have 100 percent control over your work.

8. Self-Published Authors Can Still Win Awards: Forget what you’ve heard before – self-published authors can win awards too! Every year, there are several writing contests to enter and awards to be given for superb self-published work, including short stories, fiction, nonfiction, poetry and many other genres. Credibility, a strong readership and strategic marketing will help you achieve your goals and reach the award-winning level.

9. Know Your Audience: An essential part of writing and successful self-publishing is knowing your audience. Since self-published books generally cater to a smaller niche market, you have to consider your audience from the project’s conception, publication and marketing stages. One way of knowing your audience is to study the demographics, interests and needs of readers within your chosen niche. If you’ve self-published work in the past, get in touch with your readers and deeply consider their comments, concerns and questions when writing your new book.

10. Send Out Review Copies: One of the best ways to establish credibility and garner attention for your hard work is to send out review copies to as many people and publications as possible. If your budget allows it, you can snail mail printed complimentary review copies of your book to newspaper, magazine and journal reviewers, as well as publishing companies, bookstores and anyone who sparks an interest in your writing.

Are You Considering Writing a Book Series? Author Yvonne Perry Shares the Pros and Cons

My good friend and multi-published author Yvonne Perry has just released The Sid Series ~ A Collection of Holistic Stories for Children. In this special interview with Yvonne, we’ll learn the good, bad, and the best tips about publishing a book series.

Carol Denbow: Yvonne, long time, my friend! It’s always a pleasure to have you as a guest at A Book Inside Blog. I was so happy to hear of your new release, The Sid Series ~ A Collection of Holistic Stories for Children. We have many visitors to this site who are interested in writing children’s books as well as numerous seasoned authors wishing to continue their published book saga into a book series. I have several questions for you, but let me start by asking you about this book series. Please tell us a little about The Sid Series ~ A Collection of Holistic Stories for Children. Such as, what are the books about, how many are there, and where do you make your books available for purchase?

Yvonne Perry: Each story in The Sid Series is a collection of 12 body-mind-spirit stories that gives insight on some mature subjects such as recycling, being who you really are, overcoming the fear of storms, helping others, listening to one’s inner guidance, caring for the body, accepting and appreciating diversity, dealing with family change, and coping with the death of a pet. See http://TheSidSeries.com

Carol Denbow: When one writes a series of books, do they write them all at once? For instance, is the entire story line written as one bundle, and then divided into several books, and how did you personally go about this?

Yvonne Perry: I began writing The Sid Series when my grandson, Sidney, was very young. The stories were inspired things we did together. I typed the stories into a Word doc, and would later read the stories to him while he sat on my lap in front of the computer. He wanted pictures to go with his stories, so I attempted to illustrate them and bring them to life with colored backgrounds.

Next, I formatted the first three stories and printed them in black and white since my printer was out of color ink (as usual). I didn’t have a stapler with an arm long enough to reach to the centerfold, so I stapled the left edges together to hold the pages tight. It looked like a kindergarten term paper! It just didn’t “feel” like a book. I wanted a better way to bind them, and the pages needed to be in color according to Sid.

I took the file to Kinko’s thinking I would have the stories printed in color on both sides. Gasp! It would cost about $15 per book to print 15 pages and a cover! I decided if I was going to go to the trouble of printing and binding the stories, I might as well go ahead and publish them. I found a commercial printer that offered to produce the books in color with a center staple for about $7 each. I printed about a dozen copies of each title thinking I would sell the ones I didn’t need. However, printing them at $7 each didn’t allow any room for profit because folks weren’t willing to pay more than $7 for a 15-page book. Since it cost me another $2 to ship them, I would actually be paying people to buy them.

But none of that mattered. I didn’t write or publish them with the intention of getting rich! I was happy that we could hold and read the books together when it was time for bed. Sidney was so proud of our books that he took them to school for his teacher to read to his kindergarten class.

As time passed, Sid and I added more stories to the collection. He would dictate a story while I typed it. Sid became interested in the computer and was able to play games and get around quite well on the Internet. Once he learned to read, I formatted some new stories into e-books that he could read to himself any time he wanted. I still offer the e-books on my Web site for $3 each.

Still, I wanted the new stories in printed format. That’s when I decided to put all twelve stories in one book and publish them as The Sid Series ~ A Collection of Holistic Stories for Children. I’m glad I did. Now I have a lasting and tangible reminder of the times Sid and I spent together and we have a way to share them with other children and adults.

Carol Denbow: Is it considerably more expensive to publish a series at one time, or can it actually save you money in the long run?

Yvonne Perry: It is much more expensive to do the stories one at the time. Publishers/printers charge a setup fee and catalog fee for each book title/ISBN. Plus, if you are unable to design your own cover, you will need to pay someone to do a cover for each title rather than for one cover for a book containing all the stories. That is why I published the stories as individual e-books until I finished writing all twelve. Then, I laid out the stories as one book and self-published using Lightning Source.

Carol Denbow: If a writer is considering a book series, would you recommend they complete and publish one book at a time, or write and publish them all at once, and how did you make your own decision to publish them all at one time?

Yvonne Perry: It depends on whether you plan to self-publish or query a conventional publisher, how many pages your book will have, your budget, and whether you are going to print the books in color or black and white. Printing in color is more expensive than black and white.

I self-published through Lightning Source which gave me distribution through Ingram and the ability to offer Amazon a 25% short discount rather than the 55% discount most publish give them. The Sid Series is a 54-page picture book with color illustrations. Each story has 15-18 pages. I paid a $95 setup fee, a $12 catalog fee, and each time I order a new supply of books, I am charged a $1.50 per-book handling fee plus shipping. Now, times that amount by 12 titles and you will quickly see why I decided to publish the entire series as one book/title! However, had my book been a children’s chapter book with 150 black and white pages, I would have published each title separately.

Carol Denbow: Do you think a traditional book publisher would be as interested in publishing a complete series at one time, or publish the first of a series to test the waters before committing (assuming the first book is not labeled or written as a Part 1 book)?

Yvonne Perry: It’s hard to answer that because large publishers with large budgets might do something more risky than a small house with limited resources. Large houses seem to publish in volumes or sets. For example, Random House published the 44 books of Mary Pope Osborne’s Tree House series by issuing 4 or 5 books per year as boxed sets. The books are for sale individually as well. The same is true of Daisy Meadows’ Rainbow Magic Fairies (published by Scholastic Paperbacks) and Gertrude Chandler Warner’s Boxcar Children books (published by Albert Whitman & Company).

Carol Denbow: I hope this interview has helped our interested viewers. Yvonne Perry is the author of several other books as well. Yvonne, please tell us a little about the other books you have authored.

Yvonne Perry: Besides the books I’ve ghosted, edited, or proofread for clients, I have published the following titles. The ones with an asterisk (*) are available on Amazon.

Book Marketing in the Digital Age, Online Promotion Made Easy is an e-book designed to help authors promote their books online.
* Right to Recover ~ Winning the Political and Religious Wars Over Stem Cell Research in America is available as a printed book (Nightengale Press) and for the Kindle Reader on Amazon.
* My Mother's Bipolar, So What am I? co-authored with Angela Grett provides help for adult children dealing with the aftermath of being raised by a bipolar parent.
Email Episodes ~ A Hilariously Honest Look at Life is about a woman who is having a midlife crisis while her teenagers are raising reptiles in the basement.
Both an e-book and printed book, * More Than Meets the Eye about Death, Dying and Afterlife was written to comfort those who have lost a loved one or is caring for someone who is dying. Tips for Freelance Writing is an e-book that provides information for starting a free-lance writing business. Both of these e-books are free to those who subscribe to my free monthly newsletter.
I have published several poetry chapbooks and e-books about trips I have taken. All my books and e-books are available at http://writersinthesky.com/books-by-yvonne.html and several are free!

Carol Denbow: You also have a Web site and I’m sure more to share with us?

Yvonne Perry: I provide mentoring/consultation on writing and publishing; My team and I offer ghostwriting, editing, and proofreading services as well as marketing assistance to businesses and individuals http://writersinthesky.com.

You’ll want to check out our blog, podcast, and newsletter while you are there. All three provide more information about writing, publishing, and book marketing.

Carol Denbow: Yvonne, thank you so very much for visiting us on the Blog. Your information has been extremely helpful and is very much appreciated. Have a happy New Year everyone!

Yvonne Perry: Thank you for interviewing me for this blog. I would be happy to answer questions. I will stop by later today to see if anyone leaves a comment on this Blog posting.