Do You Need a Website? Ask MaAnna Stephenson

I realize I have hosted several interviews recently and some of you might be thinking, “get on with the publishing stuff here!” But for those of you who are on the verge of publishing your first book, or are already seasoned authors, you might already realize the importance of educating yourself on book promotion—especially pre-publication marketing.

Selling books begins with extensive exposure and that takes time. Need pre-publication reviews? Of course you do. This Blog, A Book Inside, was started nearly one year before the release of my book by the same name. Now, viewers swarm to this site in search of information on writing and publishing their stories; maybe they buy a copy of my book. A Book Inside, How to Write, Publish, and Sell Your Story was accepted for review by professionals in the industry partly because I had already established this Blog along with my other writer’s Websites. As a writer and author, you MUST have a professional Blog and/or Website to succeed.

My guest today is author is MaAnna Stephenson. MaAnna is the author of the Just the FAQs eBooks Series. She is a professional at setting up quality Blogs and Websites that draw visitors. So let’s get started.

Carol Denbow: MaAnna, welcome! Your topic is one we all need help with.

As I’ve already stated, I started building this Blog nearly a year prior to my books release. Can you please tell us why it is so important to get a Blog or Website up-and-running early?

MaAnna Stephenson: A site is the very heart of any online marketing campaign. It’s the central hub where folks can find more information about you and your book. All of your other marketing material will need to reference the site, so it’s important to get it ready early on in the process of establishing an online presence.

Carol Denbow: When I started this Blog, nobody came to see it. I was so worried it was a failure. I spent months “learning the ropes” through research online and probably wasted several days which included severe frustration. But after all the hard work, this Blog is at PR4. Please explain to our visitors what a PR is and does for you, as well as how to get to that level.

MaAnna Stephenson: PR stands for Page Rank. Google uses their own terminology to distinguish the ranking of a site in their search engine by giving it a PR rating of 0-6, with 6 being the highest. It’s important to keep in mind that this ranking is based on Google’s algorithms for their search engine alone and may not actually reflect site traffic. In fact, several sites that are ranked PR3 have more traffic than sites ranked PR5.

You can run yourself silly following the latest advice from the latest guru about SEO, or Search Engine Optimization. The fact is, each major search engine ranks pages differently and the way they do it is top secret. Some folks are paid big money by big business to find and exploit loopholes in SEO, and they usually don’t share their top trade secrets with the general public. Another thing to keep in mind is that search engines change those methods often. So, what has worked in the past may not work well at all today.

There are, however, some tried and true basic steps that will certainly improve your ranking. These include good keywords used in every element of your site. But, the most important thing to keep in mind is that if you are offering helpful information, and actively sharing it with others on a few social media sites and such, traffic will come to your site and more folks will link to your site, all of which will affect your SEO ranking too. More importantly, it will drive continuous traffic to your site, and that’s the real thing you are trying to achieve.

Carol Denbow: You have several books under your belt. Is all your work related to Website and Blog development?

MaAnna Stephenson: I’ve done technical writing for private companies for several years. But, the first book that I wrote for publication was The Sage Age – Blending Science with Intuitive Wisdom. It debuted in September 2008 and was featured in Publishers Weekly a few weeks later. In all, it took over four years to research and about another eight months to write.

The Just the FAQs series was written as I documented the process of creating an online presence for The Sage Age. So, I fully understand the wasted time and frustration many new authors feel trying to figure out all of the technical aspects without step-by-step guidance that cuts right to the point of what they are trying to accomplish. I also understand how budget conscious new authors have to be. That’s why the first books in this series deal with establishing a site on a free platform that is very stable and easy to use, while offering a lot of perks.

More advanced books will be in the works later this year including help with WordPress sites. All books in the Just the FAQs series are written for non-geeks and have a lot of color and symbols in the formatting that creatively-minded folks will find appealing and easy to use.

At the moment I’m writing a class based on material I touched on in The Sage Age. It’s titled Acoustics for Intuitives and will be a fun way to bring information about the physics of sound to those who work with it in healing modalities. I’m also researching material for another book about the ethics-shattering changes just around the corner in the field of biotechnology that will cause us to completely rethink what it is to be fully human.

Carol Denbow: Can you please tell us a little more about each of your books, such as their titles and what readers can expect to learn from each one?

MaAnna Stephenson: Just the FAQs - Blogs along with Just the FAQs - RSS Feeds help folks dramatically reduce the learning curve of setting up a blog with Blogger and adding RSS feeds with Feedburner by giving them step-by-step directions for all aspects of optimizing and customizing the features of both. In July I will also be teaching classes on these two books that will take folks through the process and show them some advanced tricks and tips that are not covered in the books.

The material in Just the FAQs - Websites is based on my years of experience as a Web designer and director for several non-profits and small businesses. It has three printable worksheets to help folks participate in creating a great site that works well, including organizing all the content and developing a good theme or design. It will also help folks avoid the expensive pitfalls of site ownership. The information is good for those who want to create a static site or a WordPress site. And, if someone already has a static site, there’s no need to do a complete site redesign or switch over to WordPress to incorporate blog posts. It’s actually a rather simple process to use RSS feeds to populate a static site with your posts.
The Articles book contains step-by-step instructions to get set up with all the major article directories. It also includes tips and tricks for running a successful article marketing campaign that can help drive traffic to your site.

Carol Denbow: I know you have Websites as well. Can you give us the links to your sites so we can see an example of your work?

MaAnna Stephenson: The URL for the Just the FAQs series is http://www.JustTheFAQs.net. The URL for The Sage Age is http://www.SageAge.net. I also have a site for my wood carvings, which have been featured in two national magazines, including Woodcarving Illustrated. They can be seen at http://www.HeartwoodArt.com.

Carol Denbow: As always, we all love freebies and I enjoy giving my viewers a chance to get something for nothing. I hear you’re offering giveaways to people who leave comments during the tour. Can you tell us more about that?

MaAnna Stephenson: I’m delighted to help folks get started with creating an online presence. The Quick Step Guide for setting up an account with Blogger and Feedburner is available for free download here http://tr.im/nlZe. It will help you set up the accounts properly the first time.

I’ll also be giving away two free classes in a random drawing of folks who leave comments during the tour. You can read more about the classes here http://tr.im/nlZv

Carol Denbow: Wow, this has been informative. I can’t thank you enough for stopping by and sharing this valuable information with us.

Hey guys and gals, watch and learn! You MUST have and draw exposure to your own Website and/or Blog to get your book noticed. The Web is an awesome tool because it’s not a “one-and-done.” Every post (even this one) stays in cyberspace forever to be found and found again.

My guest author today, MaAnna Stephenson, author of Just the FAQs eBooks Series. Thanks again MaAnna!

Please leave your comments below (maybe a freebie is in-the-bag for you!!)

FYI…Each time a blog visitor comments on any or all of the blog stops, they will be entered in a random drawing for two free Just the FAQs classes. Not only that, but every commenter is a winner and will receive a copy of MaAnna Stephenson's e-book the Quick Step Guide. If you haven't already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.

For more information about MaAnna Stephenson and her virtual tour, check the schedule at http://virtualblogtour.blogspot.com/2009/05/just-faqs-blog-tour-with-maanna.html

Already have a Website or Blog? See how your's rates now with a free tool I found online at http://www.websitegrader.com/

Should I Write My Life Story?

Nearly 81 percent of people say they have a book inside them. It’s in their hearts, minds, and soul; but unfortunately, it never seems to develop in pen. Most of these people feel their life story or an event in their life is worthy of becoming a book—and they may be right.

Why then don’t we write our special and unique story? Are we afraid of failure? Do we feel we just don’t have the time? Whatever the reason, we can overcome it. So what if it does take you five years to complete your manuscript? And what is failure anyway? If you sit down and spend one hour a week writing what’s been festering in your heart for years, would you consider that failure? I would define it as true commitment, a healthy outlet, and an expression of your being; far from failure.

Writing doesn’t have to be a full-time job; in fact, it shouldn’t feel like a job at all. Set aside an hour a week to write. You have a story to tell and there is sure to be someone who would be interested in reading it. Even if you never publish your story or make it available to the public, writing it will be an accomplishment to be proud of.

If you don’t want to write an entire book, then write bits and pieces in a journal. Journaling is considered one of the best remedies for stress. The reason being, you are removing yourself from your normal stressful environment by retreating to a quiet space to write. Also, you are able to express in your journal the feelings you aren’t comfortable expressing aloud.

Whether you have a book inside, need to release your thoughts, or just feel the need to write about something on your mind, write it. It’s healthy, it provides quiet time, and it’s free—so why not try it.

The Best of The Tour Re-Visited

Back in October, I went on a virtual book tour and visited many useful Websites and Blogs for writers. For those of you who are newer visitors to this blog, I have re-posted a few of those tour stops. Enjoy and "WRITE ON!"

Wednesday, HERE OF COURSE! (This stop is more of a bio)
Thursday, TOPIC – “Writing & Publishing Non-fiction” Visit Audrey’s Blog at AUDREY'S BLOG
Friday, TOPIC – “Writing & Publishing Fiction” Visit Cute Writing: Creative Writing Help at Cute Writing
Saturday, TOPIC – “Marketing Mistakes”, Visit John Kremer’s Book Marketing Forum
Sunday, TOPIC –“Connecting With Your Market” Visit My Funny Dad, Harry Blog
Monday, TOPIC – “Writing as a Business” Visit Creatif
Tuesday, TOPIC – “Marketing Discussion” Visit Plain & Simple Books
Wednesday, TOPIC – “Genre” Visit Writ, Written, Wrote
Thursday, TOPIC – “General Discussion” Visit A Book Inside Forum
Friday, TOPIC – “Publishing Options” Visit A Stress Free Life

Check Out The NEW Book Trailer For "A Book Inside!"

The Twelve Days of Christmas for Writers, Poets, Authors, and Book Lovers!

One of the best times of year to buy and sell books is during the Christmas holiday season. Books make great gifts for all ages. This may seem to come early, but so does holiday shopping anymore. I used to absolutely refuse to shop before Thanksgiving, but I’ve had to give in to the way of our society! I have realized as well, when you move from the world of shopping, to the incredibly competitive world of selling, you must board the ship early!

In celebration of all the wonderful writers, authors, poets, and book lovers in general, I offer as my special gift to you, The Twelve Days of Christmas for Writers, Poets, Authors, and Book Lovers!

This is a list of the best of the best! Learn, market, and enjoy!

On the first day of Christmas, A Book Inside gave to readers and authors… The best places online to buy and to sell books (all free listings for selling, but you might have to register)!

www.bookhitch.com
www.authorsden.com
www.author-network.com
www.slake.com
www.authortree.com
www.writers.net
www.listal.com
www.bestselfpublished.com

On the second day of Christmas, A Book Inside gave to readers and authors… The best undiscovered book review blogs online!

Small World Reads http://smallworldreads.blogspot.com
Inkweaver Review http://inkweaver-review.blogspot.com
Breeni Books http://breenibooks.blogspot.com
Booklorn http://www.booklorn.com/
Diary of an Eccentric http://diaryofaneccentric.blogspot.com/

On the third day of Christmas, A Book Inside gave to writers and authors… Para Publishing, the best place to list your book to get free reviews! With thousands on their mailing list, the Marketplace e-zine is sent out once per month. The Marketplace will list your book available for review by other subscribers. Reviews are posted at Amazon.com and other sites on the Web. Reviewers will often send you the review to post on your own Webpage as well. The cost? A copy of your book. Visit http://www.parapublishing.com

On the fourth day of Christmas, A Book Inside gave to all of us… The best free Website and blog development sites on the World Wide Web! Build a Website or blog to promote your book, post reviews, or just express yourself!
Best free blogs www.blogger.com
Best free Websites http://www.freewebs.com and http://www.weebly.com

On the fifth day of Christmas, A Book Inside gave to writers, poets, and authors… The best gifts for writers and authors! T-shirts, mugs, totes, journals, and even Teddy bears! Pick a product, and have any design put on it (even a book cover)! Or choose one of the original designs already available from “Buy My Book, (dammit)” to “Poetry IS My Motion.” Visit http://www.WritersGiftShop.com

On the sixth day of Christmas, A Book Inside gave to all of us… The best free “friends” site for book readers and authors! Visit http://www.Goodreads.com. Literally thousands of readers and authors who share your passion for books!

On the seventh day of Christmas, A Book Inside gave to authors… Two inexpensive ways to go on a virtual book tour! First, a new e-book, How to Organize a Virtual Book Tour. You can’t go wrong with this easy-to-follow short sweet authors tour guide! What will your tour cost? A whopping $6.95!! That’s it! Read more about it at Author Box Bookstore. Finally, don’t want to put in the time? How about the best and most effective virtual book tour package for authors. Virtual touring is fast becoming the best, longest lasting, and most effective way to promote your book! Visit http://www.AuthorTouring.com

On the eighth day of Christmas, A Book Inside gave to writers and authors… The “Grand Central Station” for links to writers’ blogs, Websites, Gifts, forums, and everything for writers! Visit http://www.AuthorsBox.com. Link exchanges welcome here!

On the ninth day of Christmas, A Book Inside gave to all of us… A Book Inside, How to Write, Publish, and Sell Your Story (2008). A valuable resource for anyone wanting to write their own book! Great for new writers and seasoned authors as well. This book includes, “25 Unique Ways to Sell Your Book.” Available at http://www.BooksByDenbow.Weebly.com
AND… The Right Way to Write, Publish, and Sell Your Book, a complete reference for writers! Author Patricia Fry has written 28 books and is the president of SPAWN (small Publishers, Artists and Writer Network), an online organization for writers and authors. Visit http://www.matilijapress.com

On the tenth day of Christmas, A Book Inside gave writers and authors… Great free online social networks for writers and authors like YOU.
A Book Inside Forum http://abookinsideforum.ning.com
Book Marketing http://bookmarket.ning.com
My Writers and Authors http://mywritersandauthors.ning.com
Published Authors http://publishedauthors.ning.com

On the eleventh day of Christmas, A Book Inside gave to authors… Two great marketing books for published authors! Yvonne Perry’s, Book Marketing in the Digital Age, Online Promotion Made Easy. Filled with tips and how-to information for all who are ready to get out there in the virtual world and market your book! Visit http://www.OnlinePromotionMadeEasy.com for details and free marketing tips. Listen to more about this e-book at Yvonne’s interview on The Grits Radio show at http://www.thegrits.com/radio/?p=74
AND… John Kremer’s 1001 Ways to Market Your Books, a popular and complete guide to book marketing. Visit http://www.bookmarket.com

On the Twelfth day of Christmas, A Book Inside gave to everyone… A very special wish for a beautiful holiday and the “presents” of loving family and good friends! Merry Christmas to all!

“Through all these days of Christmas, my true love gave to me, all the things I love to read, taught me how to write, and a new book with my name in the spotlight!”

Know of a Christmas gift you’d like to share with other visitors to this blog post? Go ahead and use the comment link below.

Thanks for visiting and have a wonderful holiday season!

In the Beginning…Virtual Book Tour for Author & Publisher Carol Denbow

Welcome to the first day of my virtual tour! As many of you know, I’ve done numerous Interviews on radio and on-line, but this is my first “virtual” tour and I’m very excited about it. Over the next eleven days I’ll be visiting some awesome Websites and blogs talking with some great hosts about writing, publishing, and marketing books. Some of the topics will include, writing and publishing fiction and non-fiction, writing as a business, connecting with your market, and even how to set up your own virtual tour. Join me on this wonderful adventure and reap the benefits of successful “authorship!”

About me: I came into this business just a few years back with the intent to write only one book on business start-up. I soon after realized that writing is an addictive “sport”—and I was addicted! Book two, book three, and they’re still coming! Of course after book writing comes publishing; POD, self, traditional, WOW, so many options. So I began the research. I woke up one day with a new publishing company, Plain & Simple Books, LLC. Don’t ask how it happened—it just did. You see, at this point, I was supposed to be retired, you know, done working. Business must just be something that flows through the bloodlines—and it defiantly flows in mine. Everything is a challenge to me, and it has to be done right and finished or I’m not satisfied. So here I am, an author and publisher—wow, what a ride!

So I’ll go back now (I like to do things backwards). I was born (what a cliché), in 1959, yep, a baby boomer. I grew up in what then was a “small” community; Anaheim, California. I was the last (to survive) of six kids. I went to Catholic school, spent weekends at Pearson Park, and Sundays with my family at San Clemente Beach goofing around on homemade skim boards.

I dropped out of high school, never completing the 10th grade, stupid I suppose, but got my GED when I was 19 thanks to an aunt of mine who wouldn’t let me settle with being a “drop-out.” To my surprise, I passed the thing with just about the highest score possible (maybe not quite as stupid as I thought).

I married, divorced, married, divorced, and married again….Three months into the marriage, I lost my stepson in an automobile accident and a few years later, divorced again. Raised two great children in the process, believe it or not, and when I finally realized what makes a marriage (and after I had learned to comfortably live alone), I met the love of my life, Craig. Now happily married and living on the southern coast of Oregon, I enjoy writing, golf, volunteering my time in town, and golf (yes, that much!).

So that’s me in a nutshell, or as the nut I am.

I hope you will all come along for the ride this next ten days and see what can be learned to help you get your book written, go through the publishing process, and sell, sell, sell!!! Every stop will hold valuable information which under normal circumstances might take you endless hours to find on your own. I’ve included the entire virtual tour schedule below along with links to each posts location. Hope you’ll join me!

Please don’t forget… I want to hear from you! Don’t hesitate to leave your questions for me, comments on each post, or just introduce yourself and tell us about your project (comment link is just below each post—very small print!). I will try to respond to every question asked as soon as possible. Please, no advertizing in the comment section.

Back to original post

SPECIAL INTERVIEW!

Today A Book Inside will be hosting a special interview with Patricia Fry, author of 28 books, 11 of them on publishing. As well as being a seasoned author, Patricia is the CEO of Matilija Press.

Carol Denbow: Welcome Patricia. Lets begin by telling our readers how you were inspired to write your very first book and what year that was published?

Patricia Fry: I started my writing career in 1973 when I began writing articles for horse magazines. The first piece I wrote (and sold, by the way) was on what to do with all of those horseshow ribbons young riders accumulate when they compete. I also wrote about hairdos for horseshows, how to make riding chaps, how to raise a foal, a humorous piece on being a horseshow mom and so forth. I loved the process of writing, so it followed that I would write a book. And in 1978, I landed a publishing contract with the first publisher I approached, A. S. Barnes Publishing (New York and London) for my first book, "Hints For the Backyard Rider."

I keep reading about freelance writers and authors who have been writing and publishing now for an entire decade or for 6 years or maybe 15 years. And I have to chuckle. I'll bet that most of them would roll their eyes if they knew that some of us old-timers started out writing on manual typewriters. We used bound dictionaries instead of spell-check, "white out" instead of digital correction and we sent all manuscripts and correspondence through the mail at 8 cents for a first-class postage.

Carol Denbow: I see on your Website that you have published books in different genres. Most writers keep with the same or semi-related subject matter for all their books (assuming they’re written more than one). How do you decide on the subject matter for your books?

Patricia Fry: Since I wanted to establish a career as a freelance writer, I was interested in writing for a variety of publications on a variety of topics. So, as I branched out with new article ideas for a wider range of magazines (business, parenting/family, spiritual, women's and so forth), I did the same when choosing subjects for books. My second book was a 360-page comprehensive history of the Ojai Valley, California. I actually wrote this book at the suggestion of a local bookseller who said, "We get a lot of requests for a book about this city." I spent 5 years researching and writing The Ojai Valley, An Illustrated History and established my publishing company, Matilija Press, in order to produce it. This was in 1983, before self-publishing was fashionable.

I have 28 published books now and most of them came about because of a perceived need. I followed the Ojai history book with two books related to the local pioneer cemetery—profiles of those buried there from 1876-1900 and (the second book) 1901-1920. I also wrote the history of a local world-known private school on commission. Outside of the history realm, I penned my fascinating experiences working with a local hypnotherapist who used past-life regression therapy with his clients. It started out that I was going to write his story focusing on his work. But the hypnotist died 8 months into the project and I put the material away. Seven years later, when I realized how much my life had changed after having worked with this man, I wrote my own bizarre story. This book is called, Quest For Truth, a Journey of the Soul.

I wrote The Mainland Luau, How to Capture the Flavor of Hawaii in Your Own Backyard in response to the many people who expressed an interest in the luaus we used to present at our home every year. I attended other luaus, interviewed people from all over the U.S. and Hawaii about their recipes and techniques and came out with this still popular book in 1996.

I overheard two women talking in line at the grocery store once about how hard it is to bond with their grandchildren who live out of the area. I went home and wrote another popular book, Creative Grandparenting Across the Miles. I became a mentor some years later and Liguori Publications (which had published the grandparenting book) accepted my book on youth mentoring shortly after.

As a freelance article writer, you must always be on the lookout for ideas. And, for me, this trait or habit has spilled over into the realm of writing books. In some cases, if the topic was popular in article form, I'd create a book on that topic.

Currently, after 35 years as a career writer, I write mostly about writing and publishing and 11 of my books are on these topics. My hallmark book is The Right Way to Write, Publish and Sell Your Book. It's 340 pages, $19.95 and has earned dozens of 5 star reviews by my peers and colleagues.

Carol Denbow: Patricia, it sounds as if you have a tremendous amount of publishing experience. Please tell us your choice method of publishing (traditional, self-publish, POD) and why you prefer it.

Patricia Fry: People ask me often, what publishing method I recommend. I always give the same answer, "It depends on your project and it depends on you."

I started out in 1978 with a traditional royalty publisher. Three of my subsequent books were produced through a traditional publisher. I used Booklocker (considered a POD) for an ebook some years ago and I have done a lot of self-publishing. I actually had a traditional publisher lined up for my book, The Right Way to Write, Publish and Sell Your Book a few years ago, but decided to fire him. I realized that I had the platform for selling this book. I have the credentials, the opportunities and the know-how when it comes to promoting the book, so I self-published it and I'm glad that I did. I had to put up the money, but I have all of the control and I get all of the profits.

I've seen a lot of changes in publishing over the years and the main one that is affecting so many authors now is the high level of competition. Mega bookstores have room to carry only about 8 percent of all titles in print. A whopping 76 percent of titles in print sold fewer than 100 copies in 2006. I haven't seen the stats for 2007, but I'm sure it is just as grim. I travel around the U.S. every year speaking to hopeful and struggling authors at writer's conferences.

I share these statistics and tell them that this is why it is so important that, no matter what publishing option they choose, they study the publishing industry and write a book proposal. A book proposal isn't just for the publisher, anymore, although most publishers of fiction as well as nonfiction want to see a proposal. A book proposal is for you—the author. It helps you to determine whether or not your book idea is viable. Of course, I include explicit instructions for how to write a book proposal in my book, The Right Way to Write, Publish and Sell Your Book and I have a stand-alone book on this topic, How to Write a Successful Book Proposal in 8 Days or Less.

Not only that, I teach online courses and I've just started a new book proposal course. It's not too late to enroll. At the end of 8 weeks, each author/student could potentially have a completed or nearly completed book proposal. http://www.matilijapress.com/course_bookproposal.htm.

Carol Denbow: Book writing and publishing is a hard job for anyone, especially with the first book. Does it get easier with each new book?

Patricia Fry: You really can't say this because each project is different. Of course, it is easier because you know more about your options and the steps to take after you've done it once or twice. But the overall experience and process could become more complicated the 2nd or 3rd time around depending on the magnitude of the project, your expectations and so forth. Producing a book is much like giving birth, each child comes into the world with very different personalities and they develop at different rates.

I work with other authors on their projects (editing, coaching and consulting) and I try to instill in each of them that publishing is not an extension of their writing. You cannot enter into the publishing arena with the same mindset, attitude, perspective and expectations as you use when writing your book. Authors, today, must work harder at perfecting his or her manuscript (folks you MUST hire a qualified book editor before approaching publishers and before self-publishing). The author will find it more difficult to locate and land a publisher. This takes skill and creativity as well as a willingness to conform and, in some cases, they must jump through hoops. And it is extremely challenging to sell copies of your book. Authors, it is your responsibility to promote your book no matter which publishing option you choose.

Carol Denbow: Your books are a great resource for new writers and experienced authors, where can viewers see your Web site and locate your books?

Patricia Fry: See my book showcase at www.matilijapress.com. The Right Way to Write, Publish and Sell Your Book is available through my website at www.matilijapress.com/rightway.html.

I also have a unique ebook for struggling authors. It's called The Author's Repair Kit. This small ebook helps authors revive and repair a book with lagging or non-existent sales. I wrote it for the many, many authors who neglected to write a book proposal BEFORE they write the book and who didn't think through the business end of bringing out a book. Many of these people are trying to promote "bulldozer" books. In other words, they are marketing their books to the wrong audience. The Author's Repair Kit helps to turn a failing book into one that actually turns a profit.

If anyone is interested in a preview of The Author's Repair Kit request my free report, "The Pre-publication Book Proposal." PLFry620@yahoo.com

I'd also like to issue an invitation for your readers to check out SPAWN (Small Publishers, Artists and Writers Network). www.spawn.org. This is a 12-year old networking organization and resource center for anyone interested in or involved in publishing. Subscribe to our free e-newsletter.

Carol Denbow: Patricia, always a joy to speak with you. Thank you for being a guest today on A Book Inside. Also, thank you to the viewers who stopped in today to read our special interview with Patricia Fry.

Readers can post comments and/or questions for Patricia Fry by using the “comment” link below.

Writer’s and Authors, PROMOTE YOUR BOOK EARLY!

Wait, hold on! Don’t leave just because you think this post topic doesn’t apply to you. So you haven’t published your book yet? Well this may be news to you; book marketing begins the day you begin to write! That’s correct, the very day you pick up the pen!

One of the biggest mistakes writers make is to wait until the day their book hits the stands to being their promotion efforts. Book promotion should begin at least six months before your book hits the stands and continue for at least three years to follow—especially in this new world of Internet marketing and sales. With it we have the ability to promote our book literally everywhere on this planet. It has been predicted that eighty percent of book purchasing will take place through the Internet by the year 2020. Personally, from the trend I’ve noticed recently, I feel it will be even sooner yet. Amazon.com is one of the best book-selling sites on the Internet and has expanded to include Joya Amazon.cn (Chinese), Amazon.fr (French), Amazon.de (German), and Amazon.co.jp (Japanese). Barnes & Noble booksellers online have followed suit with international sales. Their brick and mortar book stores now stock foreign publications as well, including Vogue Magazine in four different languages.

To gain world-wide exposure for a book, authors need to start early. The Internet is an interesting place. It’s like mold—it grows and expands slowly. It can take months, even years for one promotional article to reach its full audience potential.

So get out there now! Even if you’ve just started your manuscript—promote it! You’ll be surprised how well your book sells “hot off the press!”


Carol Denbow is the author of three books, including A Book Inside, How to Write, Publish, and Sell Your Story which includes 25 Unique Ways to Sell Your Story. Visit Carol’s Website at http://www.booksbydenbow.weebly.com/

Oh Happy Day!

As a writer, I think our happiest day is that when we first see our book in print. Oh, joy to see our name on the cover—our picture on the back—months, sometimes years of working towards this fulfilling goal. Today is that day for me. Even though this isn’t my first “happy day,” my emotions overflow and I am inspired.

It’s easy to begin a new writing project; we’re filled with hope and excitement as we sit down at the keyboard and begin our new and wondrous journey. Then it happens again, somewhere dead in the mist of it, we abandon it and tuck it away only to be found years later as we mutter the same old remarks under our breath, “why didn’t I finish this, it would have made a great book?”

Is it only human nature that we don’t finish what we begin? Are we stuck in a rut of incomplete projects? It’s easy to do. When the hope and excitement evolves into a “working” project, we lose interest. But if we can simply keep on pushing forward we will eventually see the end of the tunnel and become inspired once again.

I personally found that inspiration and “did” finish my book and I can tell you now, it’s worth the push! I’m proud to say; my new book is “A Book Inside, How to Write, Publish, and Sell Your Story” and today is my happy day!

Be inspired, keep your hope alive, and sit down and write something!

Vol. 6 / Research & Permission

Non-fiction is written through research, and we are a fortunate generation to have the internet available to do our research. Using the search engines like Google and Yahoo, nearly every existing topic entered will return several resources. The library is a good source for research as well. For each fact you accumulate for your book, keep notes on where you found the information and who provided it to the location you found it, i.e., what website, book, newspaper, journal, article, etc. You will need to source all your information in your book including the date when the information was printed.

You can post free requests for information on your subject at the Para Publishing website. These may include the personal stories or experiences of others. See “Para Publishing” below.

A rule of thumb is never copy more than three words in sequence of another persons work (copyright infringement). If you want to use someone else’s work word-for-word as part of your book, such as a quote or research document, you will need written permission from that person.

Your written request should include the original authors name, the title and copyright date of the work, a page number or reference site of the work, and exactly what part in total you are requesting to use. You can condense this information into a letter form, but be very specific on all details of their work. Include your name, contact information, and what you plan to use their work in conjunction with, i.e., your book title. Offer to give them credit in the book and source their name and work on the page where the work will be included. Include the following:

• Your name, address, and all contact information
• Addressed to?
• Date
• A letter similar to this:

I am writing a book tentatively titled, “John Writes a Book.” I would like your permission to include the excerpts as described below in any and all editions of the book for worldwide distribution, and in all promoting and free and paid advertizing.

In exchange for your permission, you will be listed in my Acknowledgments, names and titles index (if included in your book), and sources on the page the excerpts appear. I will also send you a copy of the finished book.

I hope you will agree to give your quality work greater exposure.

For your convenience, enclosed are a self-addressed stamped envelope and a copy of this letter for your records.

• Signature
• Include on a new page:

Material to be reprinted: Excerpts from the book “The Way is to Write.” Page 222, section begins with “Only you can write a book.” Ends with, “Are you a good writer.” Total 17 lines. Copyright date: 2001

• A line for them to sign if they grant permission, “Permission granted,” as well as a line underneath denying permission, “Permission denied.” Include a place for them to date the document along with their signature.

The internet has made an easier job of locating people. Start immediately seeking out your needed permissions for it can take a long time to receive a response. Use the search engines to locate writers and professionals for permission. If that fails, contact the publisher of the work. If you can’t obtain permission, don’t use it.

Resources:
Para Publishing marketplace newsletter archives: http://www.parapublishing.com/sites/para/resources/newsletter.cfm

E-zine author; Carol Denbow
Author of: Are You Ready to Be Your Own Boss? (2006 Plain & Simple Books, LLC)
Stress Relief for the Working Stiff (summer 2008 Publish America)
A Book Inside, Writing, publishing, and selling your story
(Summer 2008 Plain & Simple Books, LLC))

Visit Carol’s Website at http://www.BooksByDenbow.Weebly.com