7 Tips on How to Write a Book

This article was first published here several years back, but we felt it could find new life to some readers who missed it the first trip around!

1. Write your book. Whether it’s non-fiction or fiction, Fantasy, Autobiography, Crime or Mystery, just write what you feel. Never worry about editing as you go; as that will bury your creativity.

2. Find a quiet place to write. An extra bedroom, office, or even a garage (preferably heated), are all good places “away from it all.” Never look for your muse where friends or family are always interrupting you.

3. Set time aside to write. It takes time to find your inspiration to write. It’s not likely you will write well or accomplish much in a ten minute session. Allow yourself at least two hours to work on your writing project.

4. Choose you books topic according to demand. Are there a million books already written which follow the path of your story or subject? Is there even an audience out there who will buy your book? With nearly 30 books being released in the U.S. every hour of every day, the competition is fierce. If you plan to sell your book to the reading public, make sure you will have a customer base before you put your time and money into publishing a book.

5. Draw an outline for your book before you begin. A well drawn out outline will keep you focused on your total project. Outline your story or information. For fiction book writing, an outline of your plot, when to introduce your characters, and path of the story, that is, the beginning, middle, and ending placed into chronological order. For non-fiction book writing, the same applies. Organize your information into a logical and useful order.

6. Choose your title carefully. Not only is a catchy title a must, but for non-fiction and some fiction books, your title words will most likely be used as “key words” when a potential book buyer searches the Internet for a book similar to yours.

7. Once your book is complete, find a professional editor to fix your mistakes. Spell Check in your writing software is not enough to handle the job.

Carol Denbow is the author of five books, including A Book Inside, How to Write, Publish, and Sell Your Story, available at Amazon.com. She is also a regular contributor to numerous writers’ websites and newsletters and has been a featured guest on radio and television.

Please visit Carol’s Websites at Author’s Box at http://www.authorsbox.com and Books By Denbow at http://www.booksbydenbow.weebly.com.

How to Set the Retail Price of Your New Book

When you’ve finished writing your book, and you’ve decided to self-publish, how will you determine the retail cover price for your book? Although current book prices may seem high, when you narrow the cost down to the bottom line, the reason may become clearly justified.

Keep in mind, if you pay a POD publisher (print on demand), most or all of the following may be included in your fee. When you obtain an estimate for POD publishing, check and see if it would be to your advantage to do-it-yourself. Remember, most often, paying a large sum of money to a POD publisher will not buy you any books. After your book is published, you will have to purchase your own books from them.

Starting from scratch, I will attempt to break the cost of book production down to the wire so you can estimate the cover price you will need to charge for your finished book. My estimates will be based on the average expense for a 5.5” x 8.5”, 200 page perfect paperback (soft cover) book.

Editorial cost – Unless you yourself are a professional editor or English major, we will assume your first real expense will be having your work edited. Cost - $400-$500

Layout cost – Although it’s not too difficult to layout the pages of your manuscript in book form, I strongly suggest having a professional do this for you, especially if you have an Index. Book printers take what you give them and print it. If you have even slightly misjudged the setup for your book, it can drastically change the final layout. Cost - $150-$250.
On an added note, visit http://www.48hrbooks.com/Templates.asp for some layout templates you can fill in yourself.

Cover Design – Your cover sells your book. Browsing customers who notice your cover amongst the hundreds of other books are obviously more likely to buy. Before you settle on a cover design, make sure you have researched what your customers will be looking for. Don’t skimp here. Cost - $100-$300

Printing cost – Your printing cost will vary according to how many books you order. For now, let’s assume you order the amount of books the average self-published author sells. We'll say 200 copies. Your cost will be $4.85 per book plus shipping cost.
(Again, 48 Hour Books is my favorite. They are an online company who print quality books for as reasonable a price as I’ve seen. Go to http://www.48hrbooks.com/ and enter the number of books, color pages, and zip code for shipping estimate.)

So let’s recap the cost of our 200 page book;
Editorial - $2.25 per book
Layout - $1.00 per book
Cover Design - $1.00 per book
Printing - $4.85
_________________________
Total cost per book - $9.05

Now that we know our expense for the physical book, what do we charge for it? Here’s where we now have to look at our “selling” expense.

Quite possibly, Amazon.com will be your biggest customer fulfillment source. Amazon charges a 55% commission on sales. Most wholesalers and distributers charge the same; some may be less (40-50%). But it is important to set your retail price where you can show a profit with even the highest commissioned distributor. We are most often responsible for the shipping cost to the distributer as well.

So will all this expense, we really need to set our retail price over $20 per book to make anything at all. But keep in mind; you will sell books to friends, at fairs, libraries, and some book stores, all where you will see a higher profit per book making the averages look a bit more appealing to you. Also, if sales are good, you might need to order more books, now the expense is reduced to the printing and shipping cost—looking better now?

Understand these estimates are for a retail product and do not yet include any type of wage for our time invested. The profit you estimate is your wage (before taxes).

My quotes may seem high at some level and low at others, but realistically, it’s not cheap to produce a book unless you want to end up with a cheap looking book!

Although these numbers may be disappointing to some, maybe we should we ask ourselves why we have the desire to write a book in the first place? If we are satisfying a dream, these estimates and financial mumbo jumbo will simply not matter. So enjoy the dream and if you can make a few bucks in the process, celebrate!

How to Set The Retail Price of Your New Book

When you’ve finished writing your book, and you’ve decided to self-publish, how will you determine the retail cover price for your book? Although current book prices may seem high, when you narrow the cost down to the bottom line, the reason may become clearly justified.

Keep in mind, if you pay a POD publisher (print on demand), most or all of the following may be included in your fee. When you obtain an estimate for POD publishing, check and see if it would be to your advantage to do-it-yourself. Remember, most often, paying a large sum of money to a POD publisher will not buy you any books. After your book is published, you will have to purchase your own books from them at a sometimes not so reasonable cost.

Starting from scratch, I will attempt to break the cost of book production down to the wire so you can estimate the cover price you will need to charge for your finished book. My estimates will be based on the average expense for a 5.5” x 8.5”, 200 page perfect paperback (soft cover) book.

Editorial cost – Unless you yourself are a professional editor or English major, we will assume your first real expense will be having your work edited. Cost - $400-$500

Layout cost – Although it’s not too difficult to layout the pages of your manuscript in book form, I strongly suggest having a professional do this for you, especially if you have an Index. Book printers take what you give them and print it. If you have even slightly misjudged the setup for your book, it can drastically change the final layout. Cost - $150-$250. On an added note, visit http://www.48hrbooks.com/Templates.asp for some layout templates you can fill in yourself.

Cover Design – Your cover sells your book. Browsing customers who notice your cover amongst the hundreds of other books are obviously more likely to buy. Before you settle on a cover design, make sure you have researched what your customers will be looking for. Don’t skimp here. Cost - $100-$300

Printing cost – Your printing cost will vary according to how many books you order. For now, let’s assume you order the amount the average self-published author sells, 200 copies. Your cost will be $4.85 per book plus shipping cost.
(48 Hour Books is my favorite. They are an online company who print quality books for as reasonable a price as I’ve seen. Go to http://www.48hrbooks.com/ and enter the number of books, color pages, and zip code for shipping estimate.)

So let’s recap the cost of our 200 page book;

Editorial - $2.25 per book
Layout - $1.00 per book
Cover Design - $1.00 per book
Printing - $4.85
_________________________
Total cost per book $9.05

Now that we know our expense for the physical book, what do we charge for it? Here’s where we now have to look at our “selling” expense.

Quite possibly, Amazon.com will be your biggest customer fulfillment source. Amazon charges a 55% commission on sales. Most wholesalers and distributers charge the same; some may be less (40-50%). But it is important to set your retail price where you can show a profit with even the highest commissioned distributor. We are most often responsible for the shipping cost to the distributer as well.

So will all this expense, we really need to set our retail price over $20 per book to make anything at all. But keep in mind; you will sell books to friends, at fairs, libraries, and some book stores, all where you will see a higher profit per book making the averages look a bit more appealing to you. Also, if sales are good, you might need to order more books, now the expense is reduced to the printing and shipping cost—looking better now?

Understand these estimates are for a retail product and do not yet include any type of wage for our time invested. The profit you estimate is your wage (before taxes).

Although these numbers may be disappointing to some, maybe we should we ask ourselves why we have the desire to write a book in the first place? If we are satisfying a dream, these estimates and financial mumbo jumbo will simply not matter. So enjoy the dream and if you can make a few bucks in the process, celebrate!

How to Publish a Book

Most of this Blog’s visitors are looking to write and publish their own book; they have come to the right place. But are they looking for a book to sell and make money on, or just a few copies for family and friends?

I wrote a book on how to write and publish your book and I feel it’s a terrific “walk-through” instructional manual for newbie’s looking to write a book to throw out into the world for all to read. But if you are simply looking for a few copies of a family history or life story book to share with your relatives and a few select friends, may I suggest you look into Lulu.com? There is a wonderful tutorial at http://www.youtube.com/watch?v=VFkHmElbtZ8 which shows you how easy it is to self-publish a limited number of books for personal use.

I would not however, suggest you use Lulu for bigger, more expanded projects, unless you first learn all your other publishing options and have your script laid out and edited properly prior to uploading; learning how of course by reading my book, A Book Inside, How to Write, Publish, and Sell Your Story. Not necessarily a “plug” for my book, but a realistic suggestion.

You won’t make a lot of profit using Lulu, but it is easy and fast (once your book is prepped).

As always, published authors comments are welcome and encouraged!

Jennifer Peterson Daly, the "Average Author?"

Since the majority of our visitors here are writers and want-to-be authors, I thought I would interview the “average” published author right here on this Blog to see exactly how the book publishing experience unrolls for the majority of us.

My guest will be Jennifer P. Daly, author of Black Hole: A Novel. Jennifer,
who is affectionately called “Jenna,” published her first book last year. Black Hole: A Novel is a romance fiction book of 400 pages.

Jenna, please don’t take the “average” comment in negative form. None of us here are Rowlings or Kings, although some of our books may qualify. In fact, I’ve heard already from Black Hole readers that they had a hard time “putting your book down.” That’s a big compliment on your writing skills and storytelling. Many wonderful and talented authors have difficulty getting their books picked up by the traditional publishers. Did you attempt to submit your manuscript to any traditional publishing houses? If so, what was your response, if any?

“Not a lick of offense taken. I’m frankly delighted by the feedback I am getting so far and talking to people like you and readers and authors alike is part of the learning curve. I’m happy to say this has been a fantastic experience so far.

When I was writing the book, I originally intended to have one copy self published for myself. I wanted a tangible, bound book that I could hold in my hand and say, “I did this;” perhaps as a small legacy to my two boys? Not sure. After friends read the book chapters in progress, I started getting feedback about how I should do “something more” with it. Intrigued, I started fishing around for publishing houses. I also had a few contacts who had gothic romances published. The negativity I got (“you will never get it read,” “you’ll have to send out 100 manuscripts and it will take years”) astounded me. I am the kind of person that says “don’t tell me it can’t be done.” That was when I just decided to go in the back door and self publish, buy a few copies, and viral market them. I keep thinking it only takes one person, the right person, who knows where this novel fits, to guide it more than I can. I think the fact that I wrote it from June of 2007 to June of 2008 and things in the book actually started happening to me after I wrote it (around Oct of 2008), make it a bit of an enigma.”

It’s common to receive the standard form letter or even no response at all from the big traditional houses. Writers just can’t take offense to that. We need to let those hits bounce off us and make us more aggressive towards our goal. So where did you look for publishing assistance? How was your experience with that?

“I talked to an acquaintance, who as I stated, had gothic novels published. Unfortunately, she was more negative than I anticipated. After that, I started looking around the internet. I chose Createspace.com to self publish because of their marketing connection to Amazon.com and the ability I had to custom design my book cover in Photoshop.”

Can you make any money from the sales of your books this way?

“I think I can. Patience is the quality I most lack in. But I see it as timing. The novel will fall into the right hands when it is supposed to. All I can do is expose it the best way I know how. My corporate background is in marketing so I am trying everything from Twitter to Facebook, to leaving it on planes. I think every Southwest flight attendant from here to San Diego has a copy at this point!"

Overall, are you happy with the outcome of your physical book and your experience with the publisher?

“I designed the cover myself, as I do graphic design full time. I was very pleased with the quality of the bound piece, and have had a ton of compliments over its look. No regrets over my choice. I have them lined up to publish my next two releases.”

So this is actually the first day of your virtual book tour for Black Hole: A Novel. I’m excited to follow your tour and learn more about this book I’ve heard so much about.

Here is a list of Jenna’s tour stops this week:
June 24 – Blogging Authors at http://www.bloggingauthors.com/blogging_authors/2009/6/24/in-her-own-words.html
June 25 – Bookland Heights at http://booklandheights.blogspot.com/2009/06/bookland-heights-proudly-welcomes-jp.html
June 26 – Plot Dog Press at http://plotdog.com/2009/06/25/introducing-jp-daly-and-her-novel-black-hole/
June 27 – Romance at Heart Magazine at http://romanceatheart.com/interview/jpdaly.html
June 28 – Bird Book Dog at http://www.bookbirddog.blogspot.com/

In case viewers are unfamiliar with a virtual tour, Jenna will have a posting each of the next 5 days at the Websites and Blogs listed above. Mark you calendars or stop back here to click on the next stop when that day arrives. I think you’ll all enjoy this tour. Jenna is a talented writer and her book stands alone.

If you would like to see more about Jenna right now, click on her Website at http://www.dalybookstore.com.

Thanks Jenna for sharing your experience with us. We certainly look forward to your next work.

Should I Write My Life Story?

Nearly 81 percent of people say they have a book inside them. It’s in their hearts, minds, and soul; but unfortunately, it never seems to develop in pen. Most of these people feel their life story or an event in their life is worthy of becoming a book—and they may be right.

Why then don’t we write our special and unique story? Are we afraid of failure? Do we feel we just don’t have the time? Whatever the reason, we can overcome it. So what if it does take you five years to complete your manuscript? And what is failure anyway? If you sit down and spend one hour a week writing what’s been festering in your heart for years, would you consider that failure? I would define it as true commitment, a healthy outlet, and an expression of your being; far from failure.

Writing doesn’t have to be a full-time job; in fact, it shouldn’t feel like a job at all. Set aside an hour a week to write. You have a story to tell and there is sure to be someone who would be interested in reading it. Even if you never publish your story or make it available to the public, writing it will be an accomplishment to be proud of.

If you don’t want to write an entire book, then write bits and pieces in a journal. Journaling is considered one of the best remedies for stress. The reason being, you are removing yourself from your normal stressful environment by retreating to a quiet space to write. Also, you are able to express in your journal the feelings you aren’t comfortable expressing aloud.

Whether you have a book inside, need to release your thoughts, or just feel the need to write about something on your mind, write it. It’s healthy, it provides quiet time, and it’s free—so why not try it.

7 Tips on How to Write a Book

Here are 7 great tips to get you on the road to finishing your book! Please feel free to add your own tips or comments.

1. Write your book. Whether it’s non-fiction or fiction, Fantasy, Autobiography, Crime or Mystery, just write what you feel. Never worry about editing as you go; as that will bury your creativity.

2. Find a quiet place to write. An extra bedroom, office, or even a garage (preferably heated), are all good places “away from it all.” Never look for your muse where friends or family are always interrupting you.

3. Set time aside to write. It takes time to find your inspiration to write. It’s not likely you will write well or accomplish much in a ten minute session. Allow yourself at least two hours to work on your writing project.

4. Choose you books topic according to demand. Are there a million books already written which follow the path of your story or subject? Is there even an audience out there who will buy your book? With nearly 30 books being released in the U.S. every hour of every day, the competition is fierce. If you plan to sell your book to the reading public, make sure you will have a customer base before you put your time and money into publishing a book.

5. Draw an outline for your book before you begin. A well drawn out outline will keep you focused on your total project. Outline your story or information. For fiction book writing, an outline of your plot, when to introduce your characters, and path of the story, that is, the beginning, middle, and ending placed into chronological order. For non-fiction book writing, the same applies. Organize your information into a logical and useful order.

6. Choose your title carefully. Not only is a catchy title a must, but for non-fiction and some fiction books, your title words will most likely be used as “key words” when a potential book buyer searches the Internet for a book similar to yours.

7. Once your book is complete, find a professional editor to fix your mistakes. Spell Check in your writing software is not enough to handle the job.

Carol Denbow is the author of five books, including A Book Inside, How to Write, Publish, and Sell Your Story, available at Amazon.com. She is also a regular contributor to numerous writers’ websites and newsletters and has been a featured guest on radio and television.

Please visit Carol’s Websites at Author’s Box at http://www.authorsbox.com and Books By Denbow at http://www.booksbydenbow.weebly.com.

The Secret to Success: The Writing Phase

Dreaming of becoming the next best-selling author? Hoping to move thousands upon thousands of books on your own? Before putting that pen to paper, do some research! Success at any level is determined long before the book is written.

It is said that a fiction author writes out of passion while a non-fiction author writes with profit in mind. While this is not the case every time, non-fiction writers tend to possess a target audience or marketing strategy before they begin. Their research is based on a perceived need. So, before we pour our heart and soul into a project, we need to confirm that an audience awaits our work.

Two factors determine most book purchases- author reputation and subject matter. Most readers are faithful to a handful of authors, which places an unknown at a distinct disadvantage. A new author stands a better chance when the subject matter is the primary concern. However, he or she will still face competition. The writer must possess the necessary expertise to stand out from other masters in the field.

The first step in determining marketability is selecting a genre. The Book Industry Systems Advisory Committee lists forty-six major categories and numerous subcategories. We must locate a genre that fits our proposed book, or perhaps several general categories. It is one thing in this industry to appear unique, but a book without a genre will only die in obscurity.

Now we must determine if our genre possesses an audience. This requires that we research the book industry, both online and physical. We must discover the current trends and confirm our editorial niche. Who is our competition? Which authors and publishers boast similar works? We must ascertain if we possess the required expertise and can produce a book that falls within the word count of our genre. This step is vital, because we can’t prepare for battle if we don’t understand the enemy.

Ultimately, we must consider the marketability of our work. How many books are currently available on the topic? Is our niche too big or too small? A book that teaches cats how to dance might have little appeal beyond the country’s crazy cat ladies! Our subject must attract a reasonably sized audience, but we can’t make the appeal too broad. No one has ever written a book every wants! The wider the audience, the more difficult it will be to focus our promotions. It is better to stay with a target market that is clear and defined.

Once we’ve established a market for our book, we need to create a reader profile. Basically, who are these people? Determine details such as age, gender, location, income bracket, and lifestyle. We may find our book has a regional appeal or is more apt to be read by women than men. A reader profile fills in these little details.

One of the most important aspects is the recreational activity of our audience. Where does our potential reader shop? What magazines does this person read? What websites or blogs does our audience visit, and do they frequent social sites? Our books must be available where our readers shop, both on and offline, and this does not always entail a bookstore. These details are vital if we want to reach our target market. Our promotional efforts need to focus on these items and specific locations. Why waste time with interviews or articles if they do not reach our target audience?

Not all book sales are created equal, either! One market we need to consider is large-volume sales to businesses. Will our book tie in with an organization or non-profit group? Would it make an excellent gift or sales incentive for a business? Could our book be required reading at an academic level? Selling 5000 books to one group is easier than selling the same amount of books to 5000 individuals. Explore this option in depth, especially if the work is non-fiction. A large pre-publication sale would be quite comforting indeed!

We cannot overlook the power of endorsements, either. Create a list of individuals or businesses that might endorse the book. Look to other experts in the field. We should not be afraid to approach qualified professionals in our field of work- we’ll never know unless we ask! Consider authors of the genre as well. Endorsements and blurb from these experts will add to a book’s appeal, solidifying our credibility and ultimately boosting sales.

The writing phase is the best time to consider possibilities beyond the initial book, too. We need to think long-term! Will there be magazine excerpts? Do we foresee foreign rights and multiple translations? Perhaps even a movie or television event connected with the book? These situations may appear larger than life, but even possibilities as simple as an E-book, book on CD, or the potential of a continuing series should be considered. A great idea often spawns other inventions or tie-in products. The money created outside of the actual books by a certain wizard series should be motivation enough for the rest of us to think beyond our initial book!

The final item to consider is our publishing path. Most author hopefuls complete their book and then wonder what to do next! Before we finish our masterpiece, we should decide if we want to submit our work to a publisher or do it on our own. Those seeking publication should form a list of presses currently accepting our genre. Explore the Literary Market Place or Writer’s Market, and visit each publisher’s website for submission guidelines. Those intending to self-publish need to read every publishing and promoting book on the market and conduct extensive online research. Regardless of our chosen path, we need to understand the book industry if we hope to be successful.

To a writer, there is no greater joy than the act of writing. We can’t forget the big picture, though! Without a marketable product, a target audience, or a publishing plan, our creation will never see the light of day. If we do the research first, we’ll give ourselves a better chance for success.

Article contributed by Author & Professional Speaker, L. Diane Wolfe, www.spunkonastick.net, www.thecircleoffriends.net

Please leave any comments for Ms. Wolfe below.

A Quick Guide to ISBNs for Self-Publishers

By Jennifer Tribe

ISBN stands for International Standard Book Number. It is a code assigned to every published book that uniquely identifies it in the marketplace. ISBNs make it easier and more efficient for libraries, booksellers and others in the publishing industry to order, distribute and catalog books.

When To Use an ISBN:

You need to assign an ISBN to any content you intend to distribute through outside channels such as bookstores, catalogues or libraries. ISBNs should be placed on

-- print books

-- electronic books

-- videos

-- audio cassettes and CDs

-- CD-ROMs, and

-- other items as detailed by the International ISBN Agency.

You need to issue a separate ISBN for each edition of your book and for every format. For example, if you issued the same book as a print book, e-book, audio book and Braille book, you would require a separate identifier for each. If one year later, you updated the manuscript and re-issued the book, you would assign new ISBNs to this second edition in each of its different formats.

Deciphering the Numbering System

All ISBNs are currently 10 digits. (The industry will slowly be transitioning to a 13-digit system starting in 2005. See ISBN for more information on the change.)

The digits identify:

-- the group (country, area or language area of the publisher)

-- the publisher, and

-- the title of the item.

The last digit is a check digit.

The group number is comprised of one to three digits. Zero is the number for the English language group that includes the United States, English-speaking Canada, the U.K., Australia and other countries.

The publisher number is comprised of two to seven digits. The more ISBNs a publisher uses, the small their publisher number.

Publishers that use more than 100,000 ISBNs are given a publisher number of only two digits. If you apply for 10 or fewer ISBNs, you will be assigned a publisher number with seven digits. Everyone else falls somewhere in the middle.

Thus anyone in the book trade can look at an ISBN and know roughly how big you are as a publisher by the number of ISBNs you have applied to use. This is why self-publishing gurus like Dan Poynter recommend acquiring your ISBNs in blocks of 100 to avoid being labeled “small potatoes.”

Poynter further recommends that you use an ISBN from the middle of your list of 100 for your first book, since a 0 or 1 as your title number will reveal you as a first-timer.

The check digits range from one to 10. Since there is space for only one check digit, the number 10 is represented by an X.

How To Acquire ISBNs

ISBNs in the United States are administered by R.R. Bowker. Bowker charges a fee to process your application. Ten ISBNs cost $225; 100 ISBNs cost $800. Visit www.bowker.com for more information, or to complete an application.

ISBNs in Canada are administered by the National Public Library as a free service. Visit http://www.nlc-bnc.ca/isbn/index-e.html for more information or to apply on-line.

For more information on the ISBN system and how it works, visit www.isbn.org.

About The Author

Juiced Consulting helps business owners package what they know into information products –- such as books, audiotapes and teleclasses –- that they can sell to generate new business revenue. For a free newsletter and other resources, visit http://www.juicedconsulting.com/.

jtribe@juicedconsulting.com

Article Source: Ezine Articles

Vol. 8 / The Importance of a Great Book Cover Design

The Front Cover

In the old days, books were sold without a cover and buyers would bind them according to their own desires or needs. Now, the books cover has become one of the most important selling components to a book. Over half of booksellers feel the cover design is the most important component.

If you are accepted by a traditional publishing house, they will design a book cover for your book. If you use a POD (print on demand) publisher, you can hire them to design a cover, or you can submit your own design. When you self-publish you either hire a freelance cover designer or design your own.

The average person spends 8 seconds looking at the front cover and 15 seconds on the back. It is a fact, that the front cover of a book is what draws the initial attention from the buyer, if he doesn’t like the cover, he won’t look any closer at the book.

There are specific points to a cover which seem to attract the most attention. The title, size and clarity of the text, the colors, and the size of the book are amongst the top four. Make sure your title not only represents the books contents, but is clear and comprehendible to the potential buyer. The color red seems to attract the most attention to book covers. But since red is also the color most commonly associated with danger, depending on your title and subject matter, red may not be an appropriate color for your book. The size of the book is not so relevant as long as the colors are good and the title is the appropriate size for the books cover. Children’s books may be the exception to “size matters.” Children prefer larger books with many colors on the cover.

Take a trip to the library and pick out several books of different sizes and colors. If you lay them all out together and stand back six or eight feet, you will notice which sizes and colors attract your attention best. To get more feedback for you own book, pick only books similar to your subject matter. Your books title should be easily readable from at least six feet away.

An average of 13 hours is spent designing a book cover. The cost of a professionally designed cover can be as low as $500 and as much as $3,500. It could cost less if you already have artwork picked out, or if you have a good idea of what you want the cover to look like.

The back cover

Since 15 seconds are spent by the average person looking at the back cover of your book, you need to be sure it will sell the book. The buyer is looking at the back cover for a reason to buy the book. He will want to know what the book is about, who’s endorsing it, and why. He also wants to know how the book will solve his issue, whatever that may be; or how the book will entertain him. If all his questions are answered effectively, he will then briefly scroll through the book; now he may buy.

For non-fiction books, your back cover description should start by asking a question about the book subject, or address the problem that the book was written to resolve. For instance, a book about stress-relief might start with “Do you often feel stressed?” Follow that by explaining briefly how your book will solve that problem, or what the potential buyer will learn by reading your book. In other words, how will your book benefit the reader? Most likely, there are other books similar to yours, look at their back covers to see how they have formatted them and what information might attract the reader, then improve on that. Give the reader a reason to choose YOUR book instead of another.

For a fiction book, your back cover should lure the reader into wanting more. An intriguing lead into what lies ahead, but only to those who buy your book.

Testimonials sell books. You should have testimonials from professionals willing to endorse your book included on the back cover. Testimonials for your book should be done by professionals related to the book’s subject matter. If you have written a medical journal, you’re testimonials should be written by medical professionals. If the subject matter is golf, your book should include testimonials from golf professionals, and so on.

Include your bio on the back cover or inside the jacket cover. People like to see a photo of the author as well. They want to be able to relate to you and what you are saying in the book; it makes their reading experience more personal. In your bio, tell them why you are qualified to write this book and why you wrote it.

Make a professional looking picture of your books front and back cover for all promoting and advertizing. JPG is the most popular and most requested format to use when adding an image to online ads and promotion sites.

Take your time to present a well formatted and attractive book cover and you will see positive results when your book is released.

Resources:
Covers Sell Books

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