SPECIAL INTERVIEW!

Today A Book Inside will be hosting a special interview with Patricia Fry, author of 28 books, 11 of them on publishing. As well as being a seasoned author, Patricia is the CEO of Matilija Press.

Carol Denbow: Welcome Patricia. Lets begin by telling our readers how you were inspired to write your very first book and what year that was published?

Patricia Fry: I started my writing career in 1973 when I began writing articles for horse magazines. The first piece I wrote (and sold, by the way) was on what to do with all of those horseshow ribbons young riders accumulate when they compete. I also wrote about hairdos for horseshows, how to make riding chaps, how to raise a foal, a humorous piece on being a horseshow mom and so forth. I loved the process of writing, so it followed that I would write a book. And in 1978, I landed a publishing contract with the first publisher I approached, A. S. Barnes Publishing (New York and London) for my first book, "Hints For the Backyard Rider."

I keep reading about freelance writers and authors who have been writing and publishing now for an entire decade or for 6 years or maybe 15 years. And I have to chuckle. I'll bet that most of them would roll their eyes if they knew that some of us old-timers started out writing on manual typewriters. We used bound dictionaries instead of spell-check, "white out" instead of digital correction and we sent all manuscripts and correspondence through the mail at 8 cents for a first-class postage.

Carol Denbow: I see on your Website that you have published books in different genres. Most writers keep with the same or semi-related subject matter for all their books (assuming they’re written more than one). How do you decide on the subject matter for your books?

Patricia Fry: Since I wanted to establish a career as a freelance writer, I was interested in writing for a variety of publications on a variety of topics. So, as I branched out with new article ideas for a wider range of magazines (business, parenting/family, spiritual, women's and so forth), I did the same when choosing subjects for books. My second book was a 360-page comprehensive history of the Ojai Valley, California. I actually wrote this book at the suggestion of a local bookseller who said, "We get a lot of requests for a book about this city." I spent 5 years researching and writing The Ojai Valley, An Illustrated History and established my publishing company, Matilija Press, in order to produce it. This was in 1983, before self-publishing was fashionable.

I have 28 published books now and most of them came about because of a perceived need. I followed the Ojai history book with two books related to the local pioneer cemetery—profiles of those buried there from 1876-1900 and (the second book) 1901-1920. I also wrote the history of a local world-known private school on commission. Outside of the history realm, I penned my fascinating experiences working with a local hypnotherapist who used past-life regression therapy with his clients. It started out that I was going to write his story focusing on his work. But the hypnotist died 8 months into the project and I put the material away. Seven years later, when I realized how much my life had changed after having worked with this man, I wrote my own bizarre story. This book is called, Quest For Truth, a Journey of the Soul.

I wrote The Mainland Luau, How to Capture the Flavor of Hawaii in Your Own Backyard in response to the many people who expressed an interest in the luaus we used to present at our home every year. I attended other luaus, interviewed people from all over the U.S. and Hawaii about their recipes and techniques and came out with this still popular book in 1996.

I overheard two women talking in line at the grocery store once about how hard it is to bond with their grandchildren who live out of the area. I went home and wrote another popular book, Creative Grandparenting Across the Miles. I became a mentor some years later and Liguori Publications (which had published the grandparenting book) accepted my book on youth mentoring shortly after.

As a freelance article writer, you must always be on the lookout for ideas. And, for me, this trait or habit has spilled over into the realm of writing books. In some cases, if the topic was popular in article form, I'd create a book on that topic.

Currently, after 35 years as a career writer, I write mostly about writing and publishing and 11 of my books are on these topics. My hallmark book is The Right Way to Write, Publish and Sell Your Book. It's 340 pages, $19.95 and has earned dozens of 5 star reviews by my peers and colleagues.

Carol Denbow: Patricia, it sounds as if you have a tremendous amount of publishing experience. Please tell us your choice method of publishing (traditional, self-publish, POD) and why you prefer it.

Patricia Fry: People ask me often, what publishing method I recommend. I always give the same answer, "It depends on your project and it depends on you."

I started out in 1978 with a traditional royalty publisher. Three of my subsequent books were produced through a traditional publisher. I used Booklocker (considered a POD) for an ebook some years ago and I have done a lot of self-publishing. I actually had a traditional publisher lined up for my book, The Right Way to Write, Publish and Sell Your Book a few years ago, but decided to fire him. I realized that I had the platform for selling this book. I have the credentials, the opportunities and the know-how when it comes to promoting the book, so I self-published it and I'm glad that I did. I had to put up the money, but I have all of the control and I get all of the profits.

I've seen a lot of changes in publishing over the years and the main one that is affecting so many authors now is the high level of competition. Mega bookstores have room to carry only about 8 percent of all titles in print. A whopping 76 percent of titles in print sold fewer than 100 copies in 2006. I haven't seen the stats for 2007, but I'm sure it is just as grim. I travel around the U.S. every year speaking to hopeful and struggling authors at writer's conferences.

I share these statistics and tell them that this is why it is so important that, no matter what publishing option they choose, they study the publishing industry and write a book proposal. A book proposal isn't just for the publisher, anymore, although most publishers of fiction as well as nonfiction want to see a proposal. A book proposal is for you—the author. It helps you to determine whether or not your book idea is viable. Of course, I include explicit instructions for how to write a book proposal in my book, The Right Way to Write, Publish and Sell Your Book and I have a stand-alone book on this topic, How to Write a Successful Book Proposal in 8 Days or Less.

Not only that, I teach online courses and I've just started a new book proposal course. It's not too late to enroll. At the end of 8 weeks, each author/student could potentially have a completed or nearly completed book proposal. http://www.matilijapress.com/course_bookproposal.htm.

Carol Denbow: Book writing and publishing is a hard job for anyone, especially with the first book. Does it get easier with each new book?

Patricia Fry: You really can't say this because each project is different. Of course, it is easier because you know more about your options and the steps to take after you've done it once or twice. But the overall experience and process could become more complicated the 2nd or 3rd time around depending on the magnitude of the project, your expectations and so forth. Producing a book is much like giving birth, each child comes into the world with very different personalities and they develop at different rates.

I work with other authors on their projects (editing, coaching and consulting) and I try to instill in each of them that publishing is not an extension of their writing. You cannot enter into the publishing arena with the same mindset, attitude, perspective and expectations as you use when writing your book. Authors, today, must work harder at perfecting his or her manuscript (folks you MUST hire a qualified book editor before approaching publishers and before self-publishing). The author will find it more difficult to locate and land a publisher. This takes skill and creativity as well as a willingness to conform and, in some cases, they must jump through hoops. And it is extremely challenging to sell copies of your book. Authors, it is your responsibility to promote your book no matter which publishing option you choose.

Carol Denbow: Your books are a great resource for new writers and experienced authors, where can viewers see your Web site and locate your books?

Patricia Fry: See my book showcase at www.matilijapress.com. The Right Way to Write, Publish and Sell Your Book is available through my website at www.matilijapress.com/rightway.html.

I also have a unique ebook for struggling authors. It's called The Author's Repair Kit. This small ebook helps authors revive and repair a book with lagging or non-existent sales. I wrote it for the many, many authors who neglected to write a book proposal BEFORE they write the book and who didn't think through the business end of bringing out a book. Many of these people are trying to promote "bulldozer" books. In other words, they are marketing their books to the wrong audience. The Author's Repair Kit helps to turn a failing book into one that actually turns a profit.

If anyone is interested in a preview of The Author's Repair Kit request my free report, "The Pre-publication Book Proposal." PLFry620@yahoo.com

I'd also like to issue an invitation for your readers to check out SPAWN (Small Publishers, Artists and Writers Network). www.spawn.org. This is a 12-year old networking organization and resource center for anyone interested in or involved in publishing. Subscribe to our free e-newsletter.

Carol Denbow: Patricia, always a joy to speak with you. Thank you for being a guest today on A Book Inside. Also, thank you to the viewers who stopped in today to read our special interview with Patricia Fry.

Readers can post comments and/or questions for Patricia Fry by using the “comment” link below.

Writer’s and Authors, PROMOTE YOUR BOOK EARLY!

Wait, hold on! Don’t leave just because you think this post topic doesn’t apply to you. So you haven’t published your book yet? Well this may be news to you; book marketing begins the day you begin to write! That’s correct, the very day you pick up the pen!

One of the biggest mistakes writers make is to wait until the day their book hits the stands to being their promotion efforts. Book promotion should begin at least six months before your book hits the stands and continue for at least three years to follow—especially in this new world of Internet marketing and sales. With it we have the ability to promote our book literally everywhere on this planet. It has been predicted that eighty percent of book purchasing will take place through the Internet by the year 2020. Personally, from the trend I’ve noticed recently, I feel it will be even sooner yet. Amazon.com is one of the best book-selling sites on the Internet and has expanded to include Joya Amazon.cn (Chinese), Amazon.fr (French), Amazon.de (German), and Amazon.co.jp (Japanese). Barnes & Noble booksellers online have followed suit with international sales. Their brick and mortar book stores now stock foreign publications as well, including Vogue Magazine in four different languages.

To gain world-wide exposure for a book, authors need to start early. The Internet is an interesting place. It’s like mold—it grows and expands slowly. It can take months, even years for one promotional article to reach its full audience potential.

So get out there now! Even if you’ve just started your manuscript—promote it! You’ll be surprised how well your book sells “hot off the press!”


Carol Denbow is the author of three books, including A Book Inside, How to Write, Publish, and Sell Your Story which includes 25 Unique Ways to Sell Your Story. Visit Carol’s Website at http://www.booksbydenbow.weebly.com/

Finish It?

Now normally, this is where I post the weekly writing or publishing tips for A Book Inside—and today, I will do the same, but with a twist! My topic will be “finish it?”

It amazes me how many of us writers start projects with tremendous enthusiasm just to work, work, work and then drop the project into a little metal file box and forget about it, only to accidentally locate the work a year later and mumble to ourselves, “why didn’t I ever finish this, it would have made a great book.” Why we do it?—I don’t know, but personally, I have a full box!

Do we need to be inspired to write? I say yes. But with any long-term project, there will almost always be times we feel like “putting it away.” Maybe we should fight those thoughts and aggresivly move on through them until we feel inspired again. Or maybe we don’t need to finish those projects. Is the joy of writing itself enough for us to be satisfied? The answer isn’t clear.

I want to share a note I received from my second cousin in Texas. She has authored more than 7 books, and probably 10 more unfinished. But read on if you want to find that inspiration.

Graduation 2008

“I was simply led along, from the first course to the next course to the last course, not from dogged determination, not from any deep seated desire to “get a college education,” but from something indefinable that led me to start and finally to finish, for this is what I do—I finish what I start.

I thought at first it was for my children and grandchildren, for their love and admiration poured out to me in words and a show of affection that overwhelmed me, in grand gestures that made all the work worthwhile. For Courtney, my beautiful and talented granddaughter who will forever be sixteen, whose last words to me were, “Keep up your grades, Grandmother.”

But then I began to hear from other people, many whom I did not know. A few reporters and television crews hovered around, and briefly for a day I was news, an 89-year-old great grandmother who graduated from college.

So here I am, not ready to rest on my laurels. Rebecca gave me a necklace with the inscribed words, “Ancora Imparo,” which translates to “yet I am learning.” In the last few years of Michelangelo’s life, these words were scribbled in the margin of his sketches in celebration of lifelong learning, as I hope to continue to do.

Ah yes, I could start on a Masters of Science in Human Development & Family Studies (with emphasis on Gerontology--the study of aging). I've had experience in these, and it sounds rather simple, 36 hours, Internet based, no GRE required. However, when I mentioned this, my family got real quiet, and all the color drained from their faces.

Instead, I’ll finish writing a history book I started a year or so ago, and until I sink into the deep state of senility, I may give some motivational talks, to tell those who are too tired, or “Oh, I’m too old,” to challenge them to dust off their goals and dreams and dive into fulfilling work, (but not necessarily to gain a college degree), and to say to them, “Yes, you can.”

Elleta Nolte, age 89

Want more? Read on…

“Chances are that I may be a rarity among my fellow graduates this May for many of them will leave the campus and scarcely look back, as did six of my nine children who earned degrees from Texas Tech. And I’m sure I’m among the rare ones who will sense the loss of lugging around heavy textbooks and will keep a pile of them on the coffee table, books to be picked up and browsed through again. And again.

Perhaps rare, indeed, are 89-year old graduates such as I, who will miss being a part of a prime university such as TexasTech. I leave it with a rich store of knowledge and memories and experiences, ones I will take out and savor the rest of my life for however long or short that might be.

I have stayed the course through difficult times while attending classes for I have lived another full life along with the demanding one of being a college student, all adding to the length of time but of equal importance. I’ve suffered the heartache at the loss of my beautiful and talented sixteen-year-old granddaughter Courtney and that of my beloved husband in 2007 after 63 eventful and fulfilling years together. He and I took memorable trips during the “schooling.” We traveled twice to Europe, once to Canada and New England and other places. I’ve written two books of regional history along with articles and presentations within that time. And along with my courses, we sold our house in Ransom Canyon and built and moved to another one in Lubbock. And I’ve also given quality time to my family, including twenty grandchildren and ten great-grandchildren.

As a student I’ve been accepted by the “other kids” and the instructors as just another student, another body (although in a course in communications my professor was a bit startled to have a student older than radio). I’ve felt comfortable in the classroom. When I enrolled as a freshman it never entered my mind but that I could learn as well as the young students. And learn I did, finishing with a quite respectable GPA. The courses enabled me to pursue history, English and behavioral sciences, all favorite courses.

There’s been comic relief… In the beginning, students looked at me and asked, “Masters?” and I’d answer “Freshman.” Others asked in a puzzled tone, “Why, why are you doing this?” Or, “What will you do with it?” One student asked, “Just how old are you anyhow?” And I laughed and answered, “I know that some of you students look at me and think, “Whoa…is it going to take me that long.”

Recently students have asked me a serious question, important to them, ”Have you found a job yet?”

Sure, my Internet sources would give me facts on subjects I’ve taken but what a difference…I remember my first semester when I stood at the window of the second floor of the English building and looked out across the campus with tears in my eyes as I thought, ‘I am a college student, this is my campus, my building…what a privilege.’

Here I am, at last, learning a little about who I am and what I am and what I can do. It inspires me to achieve other things...as I hope it does Rebecca. I wanted to graduate from college with one of my grandchildren, but seven did not wait for me. God is working on Rebecca and me; for some special reason we finished together. I believe that God gives us each a path in life, lined with doors, and we have a choice whether or not to enter them and then only if our heart and mind are open. I’ve finished this portion of that path, and I’m ready and quite willing to start my next assignment. I believe we’re never too old for our next career, however humble that might be.

I share my graduation with my granddaughter Courtney. She was at our house a few weeks before she died, and as she went out the door, she turned and said, ‘Keep up your grades, Grandmother.’
I’ve done that, Courtney.”

Elleta Nolte, May 2008

Professionally Edit for Better Odds of Manuscript Acceptance

Everyone has their own style of writing. Some develop their writing skills through experience. Others just write from the heart. Either way, when your script is complete, hire an experienced copyeditor to “repair the damages.”

Publishers of all kinds prefer to see a manuscript edited prior to submission. Whether you choose to self-publish, POD, or submit to a traditional publishing house, your manuscript will need to be professionally edited. It’s well worth the time and cost to present a polished manuscript upfront. A traditional publisher will want to know that there isn’t excess “clean up” involved and will not be distracted from your book’s message by bad grammar, spelling, punctuation, and syntax. At the time of your submission, let the publisher know that your manuscript has been professionally edited. You will stand a better chance of being considered for publishing.

You can help your editor by following some basic guidelines and avoiding some of the common mistakes listed below.

· Format your manuscript using double-spaced Courier New, with one-inch margins. This is how most copyeditors and publishers prefer receiving manuscripts.
· Use one space after periods.
· Italics, bold, and underlined words are more difficult on the readers’ eye, try to avoid overusing them. Instead use stronger words to express a point.
· Be aware of the tendency to overuse the word “that.” See how many you can eliminate without changing the meaning of the sentence.
· Watch for repetition of words and writing patterns. We tend to use the same words over and over, when there are more appropriate synonyms much of the time.
· When referencing other works including statistics, cite all applicable sources either in the text, or in footnotes or endnotes.
· And, just for fun…“Lose” is to win or lose; “loose” is the opposite of tight.

Professional editors charge between $2 and $6 per page. Some charge by the word count. That can cost between $.018 and $.060 per word. It’s possible to get your manuscript edited for a lower price or even for free. Check with local colleges and universities. There may be students willing to work with you to edit your manuscript as part of an extra credit project. Either way, have your manuscript professionally edited.

Carol Denbow is the author of three books and the editor of A Book Inside. Visit Carol’s website at http://www.freewebs.com/authorbox

Oh Happy Day!

As a writer, I think our happiest day is that when we first see our book in print. Oh, joy to see our name on the cover—our picture on the back—months, sometimes years of working towards this fulfilling goal. Today is that day for me. Even though this isn’t my first “happy day,” my emotions overflow and I am inspired.

It’s easy to begin a new writing project; we’re filled with hope and excitement as we sit down at the keyboard and begin our new and wondrous journey. Then it happens again, somewhere dead in the mist of it, we abandon it and tuck it away only to be found years later as we mutter the same old remarks under our breath, “why didn’t I finish this, it would have made a great book?”

Is it only human nature that we don’t finish what we begin? Are we stuck in a rut of incomplete projects? It’s easy to do. When the hope and excitement evolves into a “working” project, we lose interest. But if we can simply keep on pushing forward we will eventually see the end of the tunnel and become inspired once again.

I personally found that inspiration and “did” finish my book and I can tell you now, it’s worth the push! I’m proud to say; my new book is “A Book Inside, How to Write, Publish, and Sell Your Story” and today is my happy day!

Be inspired, keep your hope alive, and sit down and write something!

Vol. 13 / How to Develop a Customer Base with a Website

With so many writers and new authors in need of a personal Website to promote their book, I thought it a good idea to post these valuable tips on Website development.

If you haven’t yet built a Website, there are several easy-to-use and FREE site builders available. Check out my favorites at http://www.FreeWebs.com and http://www.Weebly.com

I have just started a new Website through FreeWebs and it's really easy! See my new site at http://www.freewebs.com/authorsbox and let me know what you think of it. It only took me 1 hour to build!

* Create a site with valuable content, products or services. I
know this seems obvious but I can't stress the importance of good
content. If you don't have good content now then keep adding to
your site.

* Place primary and secondary keywords within the first 25 words
in your page content and spread them evenly throughout the document.
Try and have it read like it would if you were talking with a friend.

* Research and use the right keywords/phrases to attract your target
customers. If you know what's important to your customers then you
would focus on those keywords.

* Use your keywords in the right fields and references within your Web
Page, like Title, META tags, Headers, etc. You can read more about
META data on my site (www.eSiteSecrets.com )

* Keep your site design simple so that your customers can navigate
easily between Web pages, find what they want, and buy products and
services. My point is that your pages should not lead to a dead-end.
Pages should have links to other pages.

* Submit your Web pages, i.e. every Web page and not just the home
page, to the most popular search engines and directory services. Hire
someone to do so, if required. Be sure this is a manual submission. Do
not engage an automated submission service.

* Keep track of changes in search engine algorithms and processes and
accordingly modify your Web pages so your search engine ranking
remains high. See the tools page for tools to automate this process.

* Monitor your competitors and the top ranked Websites to see what
they are doing right in the way of design, navigation, content,
keywords, etc. It is easier to copy then to try and figure it out on
your own.

* Use reports and logs from your Web hosting company to see where your
traffic is coming from. Analyze your visitor location and their
incoming sources whether search engines or links from other sites and
the keywords they used to find you.

* Demonstrate your industry and product or service expertise by
writing and submitting articles for your Website or for article banks
so you are perceived as an expert in your field. Plus, these will
lead to back links to your site!

* When not sure, hire professionals. Though it may seem costly, but it
is a lot less expensive than spending your money on a Website which no
one visits. I could tell you story after story about how the right
person cost me a little but made me a lot.

* Don't look at your Website as a static brochure. Treat it as a
dynamic, ever-changing sales tool and location, just like your real
store to which your customers with the same seriousness.


~ Wesley
www.eSiteSecrets.com

Vol. 12 / What's Killing Your Publishing Career?

With the large increase of books being published by self-publishers, and the up-rise of
print on demand, there is still a lot of death taking place in the publishing industry.
In the United States, over 291,920 books were published in 2006, per Bowker.

Are you a part of this population? There are many aspects that make up these individuals.
However, let us target just three that are undeniable to anyone reading this article.

As in anything we do, a large portion of it is about taking risks. Are you a risk taker?
You’ve completed your manuscript or just published your novel; it is time to open the
entrepreneur portion of your brain.

Risk takers do not mind the possible end result because the thought of success in pure
motivation. Many writers and authors remain reclusive within the safe haven of their
creativity. What makes this ideology costly? It is the slow return on their investment.

Are you wondering if you fit into this population of authors? Sure you have published
your work for the whole world to read, even critique. But that is just the beginning of
this venture. What makes you any different than the other hundreds of thousands of
writers and authors?

Sure you can play it safe and hope your extraordinary opportunity hits you over your
head. Why not become a risk taker and take it by authority?

Becoming a risk taker you must be:

· persistent

· creative

· passionate

Another obvious bludgeon death is the lack of knowledge.

Yes it is lovely to remain in your creative world and just produce book after book. Can
you imagine leaving all the other hoopla for others to sort out?

No one whose a true business person would dare allow themselves to walk blind in their
business. Prime examples are Oprah, Donald Trump and Bill Gates. However, many writers
and authors are just that, blind.

In order to be successful, you need to be savvy on all levels in the literary industry.
If you are not, just like buying a car, you are going to get taken every time. Do your
homework, rather than relying on third party hearsay. Why would you find knowing
unimportant? For example, POD (print on demand) writers. Many have shouted foul play. The
pitch is knowing the short and long term of POD. Before signing any contract, may it be
for a car, house, student loan, or what have you, the rule of thumb is to know what it
says. If you do not know, you will swing at a curve ball because the only pitch you
anticipated was the fastball.

To become knowledgeable:

· ask questions

· take the time to research

· make sure you understand

Lastly, the beast of all beasts, is marketing. It is amazing how many authors who are not
marketing exhaustively.

This reverts back to the second point: lack of knowledge. Too many authors belief that a
publisher will sign them and they will promote and market their book. Happy to inform
you, that is not always the case.

This is your business and these publishers have invested enough in you, such as, advance,
printing, and a brief promotion run. After this, it is the author’s job to build a
website, create news releases, get interviews and so on.

There are many authors and writers out there with published works who are at a lost. Many
assume self-published authors must deal with marketing and promoting. If no one has
informed you, allow me: that is not true. All published authors, in any realm must market
themselves.

How else will your book or novel sell without getting out to the masses? Your readers?

To market, you must:

· think-outside-the-box

· market everyday on some level

· address all angles of your novel or book

· have a user friendly website

Take a look at where you are and where you desire to be in this literary world. Determine
if you are killing your publishing career.

This is going to be a challenge, but you have to have enough energy, passion, and juice
to make it past the trying moments.

As a writer or author, make sure you are multi-dimensional. You are becoming an
entrepreneur, so know where your hats are and when to wear them.

C.F. Jackson has been interviewed on The Sumter Television Show, The Louie Jones Show,
Millionaire Monday Series by John DiLemme and Atlanta’s WVEE (V-103 FM), to name a few.
Download your free Website Makeover 101 at http://www.websitemakeoverworkshop.com/ - Learn the two things a website must do.

Vol. 11 / What Are Publishers Looking For?

IDEA MEETINGS: By Rick Frishman

Writers understand that publishing is a business, but novice writers seem to think that the business begins when their book goes to print. Not so. The business begins with an idea meeting.

Idea meetings are usually attended by a combination of a publisher's editorial and marketing people, and the attendance may vary by who is available on any given day.

Although they may be scheduled for the same day and time each week, these meetings are basically informal and unstructured, more like group discussions. They usually don't have a written schedule or agenda; everyone sits around a table and the atmosphere is collegial, relaxed, and frank.

Editors inform the group about book proposals to generate discussions in which everyone chimes in. The group asks questions, gives opinions, and volunteers information about similar or competitive books.

Idea meetings are essentially exploratory. Their purpose is to challenge proposals by closely examining them and chipping away to see if the proposed project would make a good book for the house to publish. They discuss whether they think the firm should commit further time and resources to each book discussed.

At idea meetings, proposals can be rejected, but they cannot be given final approval.
At these meetings, the group wants want to see if the book has a strong hook and how it is positioned. The proposal must clearly answer the following questions:

What is the book about?

Is there an audience for the book?

If so, who is that audience?

Where will it be shelved? Books that don't have clearly identifiable places on bookstore shelves get lost. Booksellers don't know where to place them, and potential buyers don't know where to find them.

Can the book be produced so that it provides value for readers? For example, if all the books on a subject are priced in the $30 range, can the publisher deliver this book with a higher word count or information not in competing books and sell it for $12.95?

"A book has to be clearly identifiable as something new in the marketplace," according to Gary Krebs, the Publishing Director at Globe Pequot Press. "New in the marketplace means that it can be on the same topic as something that already exists, but there has to be a new spin, a new direction, which sometimes can be just a format change. Or, you could spin an existing topic for a new demographic such as businesswomen when all the other books were primarily aimed at men."

All decisions are market driven; the group must believe that the book proposed can make the company money. Editors as well as marketing representatives usually won't support a proposal unless they believe that the book can be commercially viable.

If the proposal survives the idea meeting, the editor who championed it usually prepares a presentation report or packet for another committee; one that has the authority to acquire the property. The report or packet includes research on sales figures, competing books, comparable history of the publisher's other books, recent publishing trends, and whether this proposal fits in with its overall vision of what they did in the past and want to do in the future.

At many houses, the champion prepares a profit-and-loss statement (P&L) for each proposed book. If the company decides to make an offer to buy the book, the P&L statement forms the basis for the price the company will be willing to pay for book.

Get my Million Dollar Rolodex at: http://www.author101.com

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

In addition to his work at "PTA" Rick has now taken on the new role as Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 "MJ" published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. ( http://www.morganjamespublishing.com) http://www.rickfrishman.com for the million $ rolodex

Article Source: http://EzineArticles.com/?expert=Rick_Frishman http://EzineArticles.com/?What-Are-Publishers-Looking-For?&id=1094611

Vol. 10 / Testimonials from Experts

How important are testimonials? Testimonials sell books! For nonfiction books, you should have testimonials from professionals (those who have knowledge in your book’s subject) who are willing to endorse your book included on the back cover. If you have written a medical journal, your testimonials should be written by medical professionals. If the subject matter is golf, your book should include testimonials from golf professionals, and so on.

Send out requests for testimonials as soon as your manuscript is completed and edited. Don’t count on just one or two people for testimonials requests—people are busy and may not respond at all. Send out several requests and make responding as easy as possible. Include a self-addressed stamped envelope along with the manuscript for easy reply. Some people go as far as to send pre-written testimonials where the professional can chose the one they like best. They may suggest the person only need to scroll through the manuscript to obtain an opinion. Anyway you go about getting positive testimonials is fine, just ask politely and get them because they unquestionably matter.

Resources:
PMA article, How to get great testimonials for your book. http://www.pma-online.org/articles/shownews.aspx?id=2169

E-zine Author: Carol Denbow
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Copyright © May 2008 by Plain & Simple Books, LLC
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A Quick Guide to ISBNs for Self-Publishers

By Jennifer Tribe

ISBN stands for International Standard Book Number. It is a code assigned to every published book that uniquely identifies it in the marketplace. ISBNs make it easier and more efficient for libraries, booksellers and others in the publishing industry to order, distribute and catalog books.

When To Use an ISBN:

You need to assign an ISBN to any content you intend to distribute through outside channels such as bookstores, catalogues or libraries. ISBNs should be placed on

-- print books

-- electronic books

-- videos

-- audio cassettes and CDs

-- CD-ROMs, and

-- other items as detailed by the International ISBN Agency.

You need to issue a separate ISBN for each edition of your book and for every format. For example, if you issued the same book as a print book, e-book, audio book and Braille book, you would require a separate identifier for each. If one year later, you updated the manuscript and re-issued the book, you would assign new ISBNs to this second edition in each of its different formats.

Deciphering the Numbering System

All ISBNs are currently 10 digits. (The industry will slowly be transitioning to a 13-digit system starting in 2005. See ISBN for more information on the change.)

The digits identify:

-- the group (country, area or language area of the publisher)

-- the publisher, and

-- the title of the item.

The last digit is a check digit.

The group number is comprised of one to three digits. Zero is the number for the English language group that includes the United States, English-speaking Canada, the U.K., Australia and other countries.

The publisher number is comprised of two to seven digits. The more ISBNs a publisher uses, the small their publisher number.

Publishers that use more than 100,000 ISBNs are given a publisher number of only two digits. If you apply for 10 or fewer ISBNs, you will be assigned a publisher number with seven digits. Everyone else falls somewhere in the middle.

Thus anyone in the book trade can look at an ISBN and know roughly how big you are as a publisher by the number of ISBNs you have applied to use. This is why self-publishing gurus like Dan Poynter recommend acquiring your ISBNs in blocks of 100 to avoid being labeled “small potatoes.”

Poynter further recommends that you use an ISBN from the middle of your list of 100 for your first book, since a 0 or 1 as your title number will reveal you as a first-timer.

The check digits range from one to 10. Since there is space for only one check digit, the number 10 is represented by an X.

How To Acquire ISBNs

ISBNs in the United States are administered by R.R. Bowker. Bowker charges a fee to process your application. Ten ISBNs cost $225; 100 ISBNs cost $800. Visit www.bowker.com for more information, or to complete an application.

ISBNs in Canada are administered by the National Public Library as a free service. Visit http://www.nlc-bnc.ca/isbn/index-e.html for more information or to apply on-line.

For more information on the ISBN system and how it works, visit www.isbn.org.

About The Author

Juiced Consulting helps business owners package what they know into information products –- such as books, audiotapes and teleclasses –- that they can sell to generate new business revenue. For a free newsletter and other resources, visit http://www.juicedconsulting.com/.

jtribe@juicedconsulting.com

Article Source: Ezine Articles